Two important cold calling tips

When it comes to cold calling and picking up the phone to build a relationship with a stranger in the hope they will give you money… well… it often feels as bad as it sounds!

But, there is always a way to make things work and two important lessons I’ve learned are:

  1. Start a conversation, don’t give a presentation.
  2. When you allow yourself to be yourself, suddenly being brave isn’t so difficult.