Sponsorship Readiness Checklist
Is your non-profit ready to engage corporate sponsors?
Before jumping headlong into asking a company or brand to invest in your organisation or event, there are some key details to flesh out that will help you immensely when it comes time to make an approach to potential sponsors.
BONUS WEBINAR – Finding Your Next Sponsor In Three Easy Steps
If you are involved with an organisation or event that is For-Purpose, For-Passion and For-Social Change and you are not taking advantage of the opportunity to approach companies and let them know how you can help THEM reach more people AND benefit the community (by supporting your organisation) then you are missing out.
This may sound counter-intuitive – why would you be focusing on a companies needs, when you are the one that needs funding?
BONUS – ‘real life’ corporate partnership proposal
The most effective way to build a successful corporate sponsorship strategy and diversify your organisation’s income streams is to have a compelling proposal that speaks a sponsor’s language.
Too often sponsorship seekers create their proposal from a “we’re desperate for funding” point of view, instead of seeing their organisation as a valuable marketing partner to the right company.
BONUS – ‘real life’ event proposal
Fact # 1: Nobody wants to host, run or be associated with a mediocre event that didn’t quite ‘hit’ the mark.
Fact # 2: Hosting an event can involve significant costs.
Fact # 3: Sponsors participate in events with the intention of making measurable financial returns.
Fact # 4: Bronze, Silver and Gold sponsorship packages are no longer trending.
Fact # 5: Sponsors want audience engagement opportunities.
Now that we’ve got those few essentials out of the way, it’s time to focus on how to make your next event the most highly sponsorable EVER!