How Do I Prepare My Organisation For Corporate Sponsorship?
4th October, 2018 10:00am AEST
HOW DO I PREPARE MY ORGANISATION FOR CORPORATE SPONSORSHIP?
Is the lack of support for sponsorship in your organisation making it hard to move forward with partnerships?
Do you feel overwhelmed about the amount that needs to be done in the little time you have available to dedicate to sponsorship?
Are you struggling to work out what benefits a sponsor might be interested in?
Not sure who to approach within a company to speak about sponsorship, or how to go about it?
There is one common element missing in every failed corporate fundraising strategy: a plan. And if you answered yes to any of the above, then you are in the right place to join this free webinar!
As a sector we are flat out saving lives, researching cures, protecting the environment and making our world a better place. AND we are trying to do all that on a shoestring budget, with increasing demands on our time, and ever diminishing resources. It’s no wonder that we feel like developing a plan is superfluous to needs! With everything that we’re juggling, surely it’s a better use of our time to just start developing a list of prospects and sending out proposals, so we can connect with sponsors now?
Luckily, we are living in a time where the sponsorship landscape is quickly shifting in our favour. Consumers are demanding that their favourite brands stop operating from a place of ‘profit at all costs’, and start becoming part of the conversation that helps relieve our social, environmental and animal welfare problems.
With all this change, our approach to corporates needs to change. The ways companies are marketing to their customers is becoming increasingly sophisticated. Now is NOT the time to stay with the same old bronze, silver and gold proposals, we have to create a smart plan for using our limited resources to maximum benefit!
Now, more than ever before, your organisation, charity or association is in a position to be a valuable marketing partner to the right brand and create transformational partnerships that actually propel you towards your mission (rather than help keep your head above water for one more event.)
WHAT YOU’LL LEARN
Join Abby for this free 90-minute webinar as she takes you step-by-step through:
The 3 most common sponsorship fears and how to overcome them.
The toxic sponsorship cycle and how to avoid it.
How corporates see sponsorship – being forewarned, is forearmed.
The one reason that people get stuck with implementing their sponsorship strategy and the way around it.
Why your language is so important when approaching a corporate, and how to reframe it.
A realistic engagement model for implementing great corporate partnerships.
Leveraging the latest research to up-level your sponsorship conversations with everyone, including your Board, team and potential partners.
What you need to do to fast-track your success with sponsors (including the right templates, resources, processes)
Abby will be discussing her BRAND NEW 12-month course that’s been specifically designed to show you the action steps you need to take to bring in more sponsorship income.
WHAT YOU’LL GET
In this webinar you will receive:
Free Sponsorship Planning Checklist to ensure you get your ducks in a row BEFORE going out to market for new sponsors.
Free webinar – ‘The 90-Day Sponsorship Plan – Idea to Implementation’, including a free 90-day planning template.
International speaker and one of Australasia’s leading corporate partnership advisors to the For-Purpose Sector, Abby has spent the last 25 years’ helping fundraisers feel at ease with sponsorship, marketing and sales techniques. With a background in adult education, comms & marketing, event management and corporate and cause-related sponsorship, she specialises in empowering corporate fundraisers and sponsorship seekers to see that they are not in fact a charity in need of handouts, but a powerful marketing partner to the right brand. It doesn’t matter if you are volunteering on a committee in your rural town, or you’re the corporate partnerships manager for a global charity, every single one of you is working for change and better outcomes, and Abby is in your corner and can teach you how to build transformational partnerships that create meaningful and sustainable impact.