Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better.
Being A Better Fundraiser And How Corporate Partnerships Are Changing
In this episode, Abby Clemence, International speaker and one of Australasia's leading corporate partnership advisors to the not for profit sector explores the changing face of corporate partnerships.
Abby has had 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause related sponsorship.
Abby is the founder of Infinity Sponsorship and talks about passion, language and being a better fundraiser.
Purpose and Profit - Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
The New Sponsorship Revolution And The Power Of Charity
There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.
Part 1: 23rd August, 2017. 11:00am AEST
Part 2: 6th September, 2017. 11:00am AEST
Part 3: 20th September, 2017. 11:00am AEST
Sponsorship Readiness Checklist
Is your non-profit ready to engage corporate sponsors?
Before jumping headlong into asking a company or brand to invest in your organisation or event, there are some key details to flesh out that will help you immensely when it comes time to make an approach to potential sponsors.
BONUS WEBINAR – Finding Your Next Sponsor In Three Easy Steps
If you are involved with an organisation or event that is For-Purpose, For-Passion and For-Social Change and you are not taking advantage of the opportunity to approach companies and let them know how you can help THEM reach more people AND benefit the community (by supporting your organisation) then you are missing out.
This may sound counter-intuitive – why would you be focusing on a companies needs, when you are the one that needs funding?
BONUS – ‘real life’ corporate partnership proposal
The most effective way to build a successful corporate sponsorship strategy and diversify your organisation’s income streams is to have a compelling proposal that speaks a sponsor’s language.
Too often sponsorship seekers create their proposal from a “we’re desperate for funding” point of view, instead of seeing their organisation as a valuable marketing partner to the right company.