From Cold to Sold – The Sponsorship Sales Process (3 webinar series) – Webinar

From Cold to Sold - The Sponsorship Sales Process (3-Part Series)

Sponsorship is about relationships...  AND it's about sales.  Do you need to be a 'salesperson' to be successful at sponsorship? No.  But you DO need to understand the principles of selling in order to achieve consistent success. The process from cold to sold in sponsorship has tangible timeframes and milestones involved.  Not understanding what's involved is like hoping to travel to some far-off destination without a map or any means to get there.  How will you find your way? Read More...

2019-05-02T18:02:57+10:00By |

Mastering The Art of Cold Calling

Mastering The Art of Cold Calling

Corporate partnerships can make a huge difference to the calibre of your events and programs, the talent you attract on staff and the experience your supporters have of your organisation. Are you challenged by the thought of picking up the phone to build rapport with someone you've never met? Cold calls aren’t for salespeople - it's a highly sought-after skill! There are endless uses - organising volunteers, lobbying government, dealing with media, welcoming new supporters, surveying members and asking people for donations. Read More...

2019-04-29T12:21:37+10:00By |

Creating Stunning Sponsorship Proposals

Creating Stunning Sponsorship Proposals

Proposals absolutely have their place in the sponsorship journey, but there are some key warnings that every sponsorship-seeker should abide. Knowing the difference between what a proposal is and what it is NOT, as well as what the responsible use of proposals looks like is key if you want to be successful with the right brands. Everyone wants the perfect proposal, but there are certain things that you need to include and others that are a deal-breaker if you add them to your proposal - do you know which is which? Read More...

2019-04-24T18:04:35+10:00By |

Sponsorship Negotiations Mastery

Sponsorship Negotiations Mastery

Speaking with a company at any stage of the sponsorship process can be a bit nerve-wracking, especially when you're under pressure to get this deal across the line ASAP! Somewhere along the way, we can begin to doubt our value and abilities and become dis-empowered as we get further into partnerships discussions. It can feel like brands have the key to a mysterious lock that can't easily be decoded, or because they hold the purse strings, we must resort to accepting scraps or handing everything over on a silver platter. Read More...

2019-04-29T12:07:28+10:00By |

How to Create Your Best-Ever Event Proposal

How to Create Your Best-Ever Event Proposal

Brands look for very specific information in a sponsorship proposal. You can make or break a potential partnership in the first few pages, without even realising it. The creation of a proposal must be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that don't know you, is considered to be a breach of 'sponsorship etiquette'. Whilst it can have a place in your journey, the proposal should no longer be considered the main act in your sponsorship story. Read More...

2019-04-29T12:22:16+10:00By |

Precious Metals and Sponsorship Levels

Precious Metals and Sponsorship Levels

You get one chance to 'get it right' when you make an approach to a company for sponsorship. You can't go back to them later on when you realise that you left someone else's name on the proposal, the price wasn't right, or worse, you've created a list of precious metal sponsorship levels that no-one's interested in. The landscape has evolved drastically over the last decade, from transactional-based sponsorships to relationship-based partnerships offering innovative solutions that create shared value for both partners. Read More...

2019-04-29T12:05:41+10:00By |