From Cold to Sold - The Sponsorship Sales Process (3-Part Series)
Sponsorship is about relationships... AND it's about sales. Do you need to be a 'salesperson' to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success. The process from cold to sold in sponsorship has tangible timeframes and milestones involved. Not understanding what's involved is like hoping to travel to some far-off destination without a map or any means to get there. How will you find your way? Read More...
Sponsorship Readiness Checklist
Is your non-profit ready to engage corporate sponsors?
Before jumping headlong into asking a company or brand to invest in your organisation or event, there are some key details to flesh out that will help you immensely when it comes time to make an approach to potential sponsors.