Category for all posts for Corporate Partnerships

Create Your Ideal Avatar For Sponsors – Webinar

Create Your Ideal Avatar For Sponsors

Understanding who your potential partners are is a vital part of creating profitable partnerships. This knowledge not only helps you create better benefits for partners, it reduces the risk of rejection and ultimately, it helps you focus your, already limited, time and energy on the parts that will fast track your success with sponsors. But knowing who the best brands to approach are, comes from deeply understanding the opportunity you can offer them. That's where creating an ideal avatar for sponsors is a vital part of the process. Read More...

2019-04-29T12:19:42+10:00By |

Purpose and Profit – Choosing The Right Corporate Partner

Purpose and Profit - Choosing The Right Corporate Partner

It's no longer about sponsorships that offer logo placement. There are so many richer ways that the corporate and non-profit sectors can work together. Companies are not only open to creating deeper partnerships with organisations, they are actively seeking them. Why? Because it's good for business. But there are vital elements that you need to know to ensure you are targeting the right partners and assessing their ability to support the great work your organisation does. Read More...

2019-04-29T12:17:39+10:00By |

The New Sponsorship Revolution and The Power of Charity

The New Sponsorship Revolution and The Power of Charity

There are new rules of etiquette in the world of successful sponsorship - a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity. Read More...

2019-04-29T12:18:14+10:00By |

From Cold to Sold – The Sponsorship Sales Process (3 webinar series) – Webinar

From Cold to Sold - The Sponsorship Sales Process (3-Part Series)

Sponsorship is about relationships...  AND it's about sales.  Do you need to be a 'salesperson' to be successful at sponsorship? No.  But you DO need to understand the principles of selling in order to achieve consistent success. The process from cold to sold in sponsorship has tangible timeframes and milestones involved.  Not understanding what's involved is like hoping to travel to some far-off destination without a map or any means to get there.  How will you find your way? Read More...

2019-05-02T18:02:57+10:00By |

How to Get Your Board and CEO to Support Your Sponsorship Efforts

How to Get Your Board and CEO to Support Your Sponsorship Efforts

It takes a whole organisation to implement a successful corporate partnership strategy and everyone from your Board, CEO, team and volunteers will need to be involved at some stage of the process! How well does your organisation or event team pull together? As the sponsorship-seeker for your For-Purpose organisation do you feel supported to really dedicate the time you need to seek and secure great partners? There are things that every CEO should know about supporting their fundraisers - how well does your CEO rate? Read More...

2019-04-29T12:18:57+10:00By |

Mastering The Art of Cold Calling

Mastering The Art of Cold Calling

Corporate partnerships can make a huge difference to the calibre of your events and programs, the talent you attract on staff and the experience your supporters have of your organisation. Are you challenged by the thought of picking up the phone to build rapport with someone you've never met? Cold calls aren’t for salespeople - it's a highly sought-after skill! There are endless uses - organising volunteers, lobbying government, dealing with media, welcoming new supporters, surveying members and asking people for donations. Read More...

2019-04-29T12:21:37+10:00By |

Non-Profit Sponsorship 101

Non-Profit Sponsorship 101

New to sponsorship? New to the sector? Could your skills could do with a refresh? Are you just not getting traction with potential sponsors but not sure what's going wrong? If you're in a role where you've been asked to get sponsors (whether you're a fundraiser, volunteer, CEO or Board Director) and feel totally out of your comfort zone, or if you want to take it back to basics and understand how to make a compelling approach to corporate partners, then Non-Profit Sponsorship 101 is for you. Read More...

2019-04-24T18:03:02+10:00By |

Sponsorship Secrets From Corporate Land

Sponsorship Secrets From Corporate Land

What if you were given the chance to hear from BRANDS about what they are looking for from their sponsorships? And what if they told you what could be improved about your sponsorship approach as well as the secrets they WANT you to know so you are more successful at connecting with them? Can you give a sponsor what they are looking for without compromising your reputation or morals? The answer is yes - because sponsors are looking for connection, not advertising. Read More...

2019-04-24T18:04:02+10:00By |

Finding Your Next Sponsor in 3 Easy Steps

Finding Your Next Sponsor in 3 Easy Steps

Do you know what to look for when researching the best companies to invest in your organisation or event?Do you know the things that would make a brand more likely to say yes to partnering with you?Are you making it too easy for them to say no, without even realising it?If you're having trouble finding a strong alignment with a potential sponsor, the great news is that the answer lies within easy reach! Read More...

2019-04-29T12:20:56+10:00By |

Creating Stunning Sponsorship Proposals

Creating Stunning Sponsorship Proposals

Proposals absolutely have their place in the sponsorship journey, but there are some key warnings that every sponsorship-seeker should abide. Knowing the difference between what a proposal is and what it is NOT, as well as what the responsible use of proposals looks like is key if you want to be successful with the right brands. Everyone wants the perfect proposal, but there are certain things that you need to include and others that are a deal-breaker if you add them to your proposal - do you know which is which? Read More...

2019-04-24T18:04:35+10:00By |

Sponsorship Negotiations Mastery

Sponsorship Negotiations Mastery

Speaking with a company at any stage of the sponsorship process can be a bit nerve-wracking, especially when you're under pressure to get this deal across the line ASAP! Somewhere along the way, we can begin to doubt our value and abilities and become dis-empowered as we get further into partnerships discussions. It can feel like brands have the key to a mysterious lock that can't easily be decoded, or because they hold the purse strings, we must resort to accepting scraps or handing everything over on a silver platter. Read More...

2019-04-29T12:07:28+10:00By |