Category for Event Sponsorship

How to Create Your Best-Ever Event Proposal

How to Create Your Best-Ever Event Proposal

Brands look for very specific information in a sponsorship proposal. You can make or break a potential partnership in the first few pages, without even realising it. The creation of a proposal must be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that don't know you, is considered to be a breach of 'sponsorship etiquette'. Whilst it can have a place in your journey, the proposal should no longer be considered the main act in your sponsorship story. Read More...

2019-04-29T12:22:16+10:00By |

8 Secret Herbs & Spices of Event Sponsorship

8 Secret Herbs & Spices of Event Sponsorship

Do you know the powerful allure your event holds for the right company? Many organisations looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn't help them truly connect with their customers. Sponsorship isn't harder to secure. It's challenging you because the trend has shifted, and your approaches haven't! Read More...

2019-04-29T11:55:50+10:00By |

Precious Metals and Sponsorship Levels

Precious Metals and Sponsorship Levels

You get one chance to 'get it right' when you make an approach to a company for sponsorship. You can't go back to them later on when you realise that you left someone else's name on the proposal, the price wasn't right, or worse, you've created a list of precious metal sponsorship levels that no-one's interested in. The landscape has evolved drastically over the last decade, from transactional-based sponsorships to relationship-based partnerships offering innovative solutions that create shared value for both partners. Read More...

2019-04-29T12:05:41+10:00By |