Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better.
Being A Better Fundraiser And How Corporate Partnerships Are Changing
In this episode, Abby Clemence, International speaker and one of Australasia's leading corporate partnership advisors to the not for profit sector explores the changing face of corporate partnerships.
Abby has had 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause related sponsorship.
Abby is the founder of Infinity Sponsorship and talks about passion, language and being a better fundraiser.
Purpose and Profit - Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
The New Sponsorship Revolution And The Power Of Charity
There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.
Part 1: 23rd August, 2017. 11:00am AEST
Part 2: 6th September, 2017. 11:00am AEST
Part 3: 20th September, 2017. 11:00am AEST
Sponsorship Readiness Checklist
Is your non-profit ready to engage corporate sponsors?
Before jumping headlong into asking a company or brand to invest in your organisation or event, there are some key details to flesh out that will help you immensely when it comes time to make an approach to potential sponsors.
BONUS WEBINAR – Finding Your Next Sponsor In Three Easy Steps
If you are involved with an organisation or event that is For-Purpose, For-Passion and For-Social Change and you are not taking advantage of the opportunity to approach companies and let them know how you can help THEM reach more people AND benefit the community (by supporting your organisation) then you are missing out.
This may sound counter-intuitive – why would you be focusing on a companies needs, when you are the one that needs funding?
BONUS – ‘real life’ corporate partnership proposal
The most effective way to build a successful corporate sponsorship strategy and diversify your organisation’s income streams is to have a compelling proposal that speaks a sponsor’s language.
Too often sponsorship seekers create their proposal from a “we’re desperate for funding” point of view, instead of seeing their organisation as a valuable marketing partner to the right company.
BONUS – ‘real life’ event proposal
Fact # 1: Nobody wants to host, run or be associated with a mediocre event that didn’t quite ‘hit’ the mark.
Fact # 2: Hosting an event can involve significant costs.
Fact # 3: Sponsors participate in events with the intention of making measurable financial returns.
Fact # 4: Bronze, Silver and Gold sponsorship packages are no longer trending.
Fact # 5: Sponsors want audience engagement opportunities.
Now that we’ve got those few essentials out of the way, it’s time to focus on how to make your next event the most highly sponsorable EVER!
FREE WEBCAST - The Three Sides of 'Social Impact'
The US has been tracking consumer attitudes towards business' involvement in social causes for more than 20 years and in that time corporate support for social and environmental issues has exploded. In Australia, our journey into this world has comparatively only just begun, awareness is on the rise and the opportunities are endless and exciting.
So how can we truly create good by harnessing the power of consumers, companies and charities?
FREE WEBINAR -The Non-Profit Guide To Best Practice Sponsorship
There is alot of information available that addresses certain 'points' in the sponsorship journey - like creating a great proposal or cultivating sales skills, but without understanding the rest of the process, you risk making an approach to a potential partner that you can't undo if it doesn't go to plan.
If you are a For-Purpose organisation or event, then you are in the right place. Are you aware of the powerful elements that you can bring to your corporate partnerships? There are things that are unique to your cause that makes your sponsorship journey different to any other. Steps that you should follow if you want to create and leverage committed and sustainable partnerships. In this free webinar, Abby will 'unpack' best practice sponsorship and show you that there is absolutely a pathway to success for your organisation, and it does not start with a sponsorship proposal and a list of prospects.
Sponsorship For Fundraising Athletes
Are you an athlete or adventurer (elite, accomplished or simply passionate) raising money for charity?
Do you need help covering your own expenses whilst you are raising awareness for this cause so close to your heart? To help you achieve your fundraising activities, you may want to engage sponsorship. This kind of support can cover your costs in preparing and completing your activity, help you to reach the heights you've envisioned and is completely separate from the funds you raise for your chosen charity!
You don’t need to be elite or even competitive to engage valuable and meaningful sponsorship. The key is to approach the right brands, in the right way, with the right offer. There is absolutely abundance to be made and when you are raising funds for an organisation or cause that you believe in, you need to make sure that you are supported fully to achieve your goals.
How To Get Your Board and CEO To Support Your Sponsorship Efforts
It takes a whole organisation to implement a successful corporate partnership strategy and everyone from your Board, CEO, team and volunteers will need to be involved at some stage of the process! How well does your organisation or event team pull together? As the sponsorship-seeker for your For-Purpose organisation do you feel supported to really dedicate the time you need to seek and secure great partners?
In this webinar, we will be discussing some key issues that will help you raise a hand and get the support you need from both your Board and CEO. Abby will address important issues like, the role of your Board in implementing a philanthropic campaign is well documented, why then is no-one talking about the conflict of interest that exists if they are also your sponsors? There are things that every CEO should know about supporting their fundraisers - how well does your CEO rate?
Mastering The Art Of Cold Calling
The right corporate partners can make all the difference to the calibre of the events you run, the programs you deliver, the talent you can attract on staff and most importantly the experience your supporters have of your organisation. How is your sponsorship strategy coming along? Are you having great success or are you challenged by the thought of picking up the phone to build rapport with someone you've never met? Cold calls aren’t only for salespeople. In the For-Purpose sector, cold calling is a highly sought-after skill where the uses are seemingly endless - organising volunteers, lobbying government, dealing with the media, welcoming new supporters, surveying exiting members and asking people for donations. The truth is, you need sponsorship investment, and you need it now. In this webinar, Abby will give you the practical tools, processes and words you need to get on the phone today and be successful at engaging companies to support you.