The Swiss Army Knife of Sponsorship Benefits – Webinar

The Swiss Army Knife of Sponsorship Benefits

Not sure what to offer sponsors? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up in a way that would be valuable to them? Companies want new and creative avenues to connect with their target markets, and there are many many ways that you can create purposeful and profitable partnerships with offerings that you may not even have thought of yet! Read More...

2019-05-02T17:45:31+10:00By |

The 90 Day Sponsorship Plan – Idea to Implementation

The 90 Day Sponsorship Plan - Idea to Implementation

When I was Business Development Manager for the Australian College of Midwives I struggled to juggle my ever-growing list of responsibilities and to-dos. Even though my remit was to diversify our income streams by seeking and securing sponsors, there were so many competing priorities that it was hard to make time to create a plan. I wish I knew then what I know now and how I could have pulled it all together in a way that allowed me to be most effective with the time, budget and resources I had available. Read More...

2019-04-29T11:45:06+10:00By |

Purpose and Profit – Choosing The Right Corporate Partner

Purpose and Profit - Choosing The Right Corporate Partner

It's no longer about sponsorships that offer logo placement. There are so many richer ways that the corporate and non-profit sectors can work together. Companies are not only open to creating deeper partnerships with organisations, they are actively seeking them. Why? Because it's good for business. But there are vital elements that you need to know to ensure you are targeting the right partners and assessing their ability to support the great work your organisation does. Read More...

2019-04-29T12:17:39+10:00By |

The New Sponsorship Revolution and The Power of Charity

The New Sponsorship Revolution and The Power of Charity

There are new rules of etiquette in the world of successful sponsorship - a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity. Read More...

2019-04-29T12:18:14+10:00By |

How to Get Your Board and CEO to Support Your Sponsorship Efforts

How to Get Your Board and CEO to Support Your Sponsorship Efforts

It takes a whole organisation to implement a successful corporate partnership strategy and everyone from your Board, CEO, team and volunteers will need to be involved at some stage of the process! How well does your organisation or event team pull together? As the sponsorship-seeker for your For-Purpose organisation do you feel supported to really dedicate the time you need to seek and secure great partners? There are things that every CEO should know about supporting their fundraisers - how well does your CEO rate? Read More...

2019-04-29T12:18:57+10:00By |

Non-Profit Sponsorship 101

Non-Profit Sponsorship 101

New to sponsorship? New to the sector? Could your skills could do with a refresh? Are you just not getting traction with potential sponsors but not sure what's going wrong? If you're in a role where you've been asked to get sponsors (whether you're a fundraiser, volunteer, CEO or Board Director) and feel totally out of your comfort zone, or if you want to take it back to basics and understand how to make a compelling approach to corporate partners, then Non-Profit Sponsorship 101 is for you. Read More...

2019-04-24T18:03:02+10:00By |