The Swiss Army Knife of Sponsorship Benefits
Are you struggling to work out what to offer your potential corporate partners?
Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better.
Being A Better Fundraiser And How Corporate Partnerships Are Changing
In this episode, Abby Clemence, International speaker and one of Australasia's leading corporate partnership advisors to the not for profit sector explores the changing face of corporate partnerships.
Abby has had 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause related sponsorship.
Abby is the founder of Infinity Sponsorship and talks about passion, language and being a better fundraiser.
Purpose and Profit - Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
The New Sponsorship Revolution And The Power Of Charity
There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.
Transform Your World of Sponsorship in 6 Easy Steps
Is the lack of support for sponsorship in your organisation making it hard to move forward with partnerships?
Do you feel overwhelmed about the amount that needs to be done in the little time you have available to dedicate to sponsorship?
Are you struggling to work out what benefits a sponsor might be interested in?
Not sure who to approach within a company to speak about sponsorship, or how to go about it?
From Cold to Sold - The Sponsorship Sales Process
Sponsorship is about relationships... AND it's about sales. Do you need to be a 'salesperson' to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success. (3-part webinar series)
Sponsorship Readiness Checklist
Is your non-profit ready to engage corporate sponsors?
Before jumping headlong into asking a company or brand to invest in your organisation or event, there are some key details to flesh out that will help you immensely when it comes time to make an approach to potential sponsors.