Gaining internal buy-in.
When it comes to trying to gain internal buy in, creating a scenario where you ask your Board, CEO or staff to imagine they own a company that has been approached by your non-profit to be a sponsor is a valuable exercise.
Mentally they are placed in someone else’s shoes and realise that if they were to spend money out of their marketing budget, they may perhaps need to withdraw funds from another avenue of promotion in order to invest in your opportunity, and they would DEFINITELY want to make a return on their investment.
How can you help them justify this spend?
These are some of the questions potential sponsors ask themselves.