Generic or tailored? Why not a bit both?
No matter how emphatic sponsorship experts are about the need to completely tailor a sponsorship proposal for a company, the reality is that when you pick up the phone to build a relationship with a potential sponsor they always ask you to send them a proposal!
The best way I’ve found to manage that request?
Create a beautifully graphically designed proposal about your event or non-profit organisation. Describe the opportunities you can offer a sponsor to leverage access to your supporters etc and DON’T PUT IN A PRICE.
Leave the conversation open to continue discussions to ask them what they want to achieve from a partnership.