New reports are saying that sponsorship is the fastest growing form of marketing in some countries, yet there is still very much room for improvement, especially in the events industry.
Sponsorship, done well, can offer well aligned brands exclusive and unlimited opportunities to broaden their competitive advantage by increasing their credibility, image, and prestige in working alongside events that attract their target market. Yet, as with any marketing practice it will continue to evolve and be refined over the years. The sponsorship landscape has reinvented itself over the last decade and many event sponsorship-seekers have not yet made the move from transactional-based sponsorship offerings to the new relationships-based paradigm.
Want to learn how your event, conference or festival can stand out from the crowd and attract great sponsors and avoid the most common mistakes that sponsorship-seekers make when approaching a brand?
Check out courses below!
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!