New reports are saying that sponsorship is the fastest growing form of marketing in some countries, yet there is still very much room for improvement, especially in the events industry.
Sponsorship, done well, can offer well aligned brands exclusive and unlimited opportunities to broaden their competitive advantage by increasing their credibility, image, and prestige in working alongside events that attract their target market. Yet, as with any marketing practice it will continue to evolve and be refined over the years. The sponsorship landscape has reinvented itself over the last decade and many event sponsorship-seekers have not yet made the move from transactional-based sponsorship offerings to the new relationships-based paradigm.
Want to learn how your event, conference or festival can stand out from the crowd and attract great sponsors and avoid the most common mistakes that sponsorship-seekers make when approaching a brand?
Check out courses below!
8 Secret Herbs & Spices of Event Sponsorship
Do you know the powerful allure your event holds for the right company? Many organisations looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn't help them truly connect with their customers. Sponsorship isn't harder to secure. It's challenging you because the trend has shifted, and your approaches haven't! Read More...
Precious Metals and Sponsorship Levels
You get one chance to 'get it right' when you make an approach to a company for sponsorship. You can't go back to them later on when you realise that you left someone else's name on the proposal, the price wasn't right, or worse, you've created a list of precious metal sponsorship levels that no-one's interested in. The landscape has evolved drastically over the last decade, from transactional-based sponsorships to relationship-based partnerships offering innovative solutions that create shared value for both partners. Read More...