I am currently assisting a small NFP to gain sponsorship and support. Despite having done this type of work previously, as you mention, I'm also finding the biggest impediment to the challenge is in fact the organisations themselves. They are not sponsorship ready, have never been successful in gaining sponsorship and expect immediate results.
Regardless of this I've set about the task along similar lines to your pathway to best practice sponsorship and I found your approach, sensible, practical, well documented and following proven methodology. I'm pleased that I was already pretty well aligned to it, but importantly it provides a firm basis for vital feedback to the organisation and some positive reinforcement to myself. Thank you.
N HalpinNew Zealand
I came across your checklist and website via a Google search looking for sponsorship advice and templates which took me to a podcast you did about great ways to put together a sponsorship proposal. Your podcast was awesome! I listened to it twice, taking lots of notes and it gave me a lot of confidence that despite being inexperienced, I could do this. Plus it really helped me critically assess the value of what we were offering (I discovered I was pitching too low!) The great news is, my proposal goes in next week (to an already interested sponsor) and if I get it across the line it will all be down to that podcast, your checklist and a few other things that I have picked up along the way. By the way, your sponsorship checklist was very helpful - I haven't sourced much useful information anywhere else. Thank you!
Wendy StokesSenior Vision Partner Manager
The course was put together very well and easy to follow. The downloadable resources will be useful in the future and a good conversation starter with other team members. The message of getting the ‘Board members’ on the same page as you before you start going too far down the track of sponsorship came through loud and clear. Thanks for a great course.
Nighat ShahPresident - Alzohra Welfare Association
I feel privileged and happy to have completed the Sponsorship Foundations program. It was a wonderful experience and most helpful as, securing any sponsorship is extremely valuable for a non profit organization like us.
CHANGE OF MINDSET
I am convinced that a charity has to work like a business to be successful and sustainable and it has to work at getting and securing sponsorships and not keep on waiting for handouts or charity.
WHAT I LOVED ABOUT IT
The whole online course is set out in a very friendly manner, it's actually more like a discussion, yet at the same time very informative and educational. It made us realize which avenues we can approach to target sponsors who would be willing to support us.
The very first video 'How To Get The Most Out Of The Sponsorship Foundations Program' is very powerful as it truly defines all that can be achieved and how it can be achieved successfully through the course. It deals with handling problems faced while doing the course in the most practical and successful manner.
Most of our supporters are the underprivileged of our society. We always thought we could not target any sponsors as we could not offer them any potential “clients” but thanks to this program we have realised that in Pakistan, mobile telephone companies are targeting the low income demographic and we can approach them for sponsorship.
The course material, online seminars, videos and templates all are extremely helpful. I loved all the online seminars the most. The templates make our work so easy and they can be easily modified according to individual need.
This program was very good value for money and I would recommend it to anyone who needs some help looking at their organisation from a 'sponsorship' perspective.
The Sponsorship Foundations Program is unlike anything I have ever seen - very well designed, thorough and is an incredibly worthy learning tool! It provides you with the step-by-step framework you need to find the right corporate partners to invest in your organisation. Each of the 16 lessons are very informative and educational, providing many ‘Ah Ha’ moments, and was the perfect blend of theoretical and practical knowledge. I have learned a lot from the course and I am absolutely sure that I can apply everything I have learned in the real world to be a more effective and efficient sponsorship-seeker for the Not-For-Profit that I am dedicated to.
Abby is a fabulous teacher and is very knowledgeable and experienced on the whole process, providing many real-life anecdotes that I could relate to.
The examples and templates that Abby has included in each lesson of the Sponsorship Foundations program are extremely beneficial - it was such a relief not to have to try and create them all myself! I look forward to adapting them to my organisation and implementing them ASAP.
The Sponsorship Foundations program is such a thorough course that has enabled me, as the sponsorship-seeker, to learn at my own pace, have access to support when I need it, and keep the tools that I will continue to use and build upon as I further my career in sponsorship.
I look forward to being wildly successful in the whole corporate sponsorship process. What a great online training program!
Viv CampbellBatesmans Bay NSW
Have just completed Sponsorship Foundations Program. What an amazing experience. So many ideas with practical help and templates to take to my committee and help us get real sponsorship seeking underway. We are just a small group but can see that for us this may increase our ability to put more back into the community. Seeing creating partnerships with sponsors as beneficial to both parties rather than a handout for us is a big mindshift for me. Feel that any sponsors we attract will get more out of this too. Thanks for the inspiration and practical help in equal measure.
Janine EwanCEO - Dove House Clinical Services
I have been in the NFP sector for just over 20 years now – and over that period have worn many different hats in an evolving organisation. A common story!
Over this time I have listened to countless presentations on a variety of subjects with equally varying benefit. However today – your whole presentation was fabulous and has left me feeling re-awakened and re-inspired. I am sure you have also motivated many who are new to this – and the ‘practical pearls’ you shared, like not needing to be a particular personality type or have special skills to be successful but rather to use the tools you offer, be organised and practice! I loved that you emphasised relationship and authenticity and backed it up with examples of what that looks like.
You are a great example of when we truly believe in what we do it motivates others to want to be a part of it!
I believe NFP Boards would realise a wonderful investment in both their people and the health of the organisation they govern, by offering this opportunity of learning and support.
Andrea DeanYoung Catholic Women's Interfaith Fellowship
I’ve done online courses before but I have never experienced anything like the quality and focus of the Sponsorship University. I’m a real beginner with sponsorship and I feel like my capacity and understanding has been transformed as a result of completing the Sponsorship Foundations Program.
The Sponsorship University is grounded in the reality of the not for profit sector. It takes a big picture view of the issues around developing sponsorship partnerships and then takes the learner through the practical steps of understanding and developing the materials. I can’t believe the quality of the templates which take so much work out of the process and have given me new confidence with how to approach sponsorship.
Abby’s thorough knowledge and clear presentations are reinforced by real examples. Her natural energy and commitment to the not for profit sector come through in every session and buoyed me up whenever I felt like the sessions would be a drag! I loved the fact that I could whizz through a couple of sessions in a block or take it slowly and develop all my tailored materials along the way. I feel so empowered about the process of sponsorship partnerships and I am able to communicate confidently within and beyond my organisation about the way forward. Already positive partnerships are developing and the whole organisation is taking a more sustainable approach to sponsorship. I can’t thank you enough for taking the weight off my shoulders and giving me the impetus and tools to move forward.