Focus more on

mission-driven marketing

Partnership Support For Your Business

Are you trying to make your marketing dollar go further, but in more meaningful ways?

89% of consumers say they want brands to become more ‘purpose driven’.  But what does that look like for your business?

Creating cause-aligned partnerships in ways that benefit society and the environment through
responsible business practices are fast becoming the new normal.

A socially conscious image is the new requirement for commercial sustainability.

If you want more meaning behind your marketing and CSR spend, we have programs that can help you identify your ideal
cause-related partners, help audit your current ones or build a purpose-driven strategy from scratch.

FIND YOUR IDEAL CAUSE

You should feel like
peas in a pod!

LET’S FIND YOUR IDEAL CAUSE PARTNER

With so many charities and events to choose from, do you find it difficult and time-consuming to work out who the best partner is for your brand and budget?

You need a partner that understands you want to be part of the solution, not a private funding model that inevitably gets treated as a donor, right?

Which charity will understand that you have goals and outcomes that you must achieve for your partnerships?

Your ideal partner is a gatekeeper to a community of followers that are your ideal target market.

Or, they represent a cause that your customers really care about.

Brand alignment is not always about the biggest and best.  It’s about values, connection and impact.

There are the For-Purpose organisations out there that have something special to offer YOU.

Our Done For You and Done With You programs will help you find your ideal cause-related partners, quickly and effectively.

Let us find and approach the perfect charity partners for you.

If you don’t have the time or skills on staff to identify, screen or build relationships with your ideal potential partners, then we can do it for you.  We work with you to identify and research the causes that are an authentic and credible fit for your brand, and then reach out to the top prospects on your behalf for a discovery session to explore possibilities.

What we give

1/2 day workshop (In-house or Zoom)

This will cover:

  • Latest research, trends and shifts in corporate/cause-related partnerships,
  • Your current and future marketing/CSR goals,
  • Internal pet projects that may need to be considered,
  • Understanding what you’ve already tried (what worked and what didn’t)
  • Identifying your strengths as a partner to a charity,
  • What you are looking for in potential cause-related partners, and
  • What makes certain charities or events a better option to approach and why.

 Full-service approach

  • Once we identify the list of ideal charities for your brand, we’ll research where the deeper alignment lies.
  • When you sign off on the final list or prospects, we are there to undertake discovery sessions, garner further information, screen their ability to collaborate and deliver on promises, and move you to the next stage of the process.

Detailed feedback

  • We provide comprehensive information on which prospects are hot, which are not, and why.
  • For those organisations that would like to be followed up at a later time, we will provide all the dates and details you need.

Vital marketing research

  • How is your brand truly perceived in the market?
  • Is it different from how it may be viewed by the charity sector?
  • Do you have specific questions you’d like us to ask organisations on your behalf?
  • We’ll do the work and provide you with vital market research.

Transparent reporting

  • We provide detailed reports every week that outlines every conversation, progress, feedback and the outcome of each interaction.

What you get

The causes right for you

  • Our workshop, unique insights and full-service approach will provide you with a list of causes that are highly aligned with your values and goals.

Less stress, more time

  • Creating a list of prospects to reach out to is helpful, but we all know that the time it takes to reach out, find the decision maker, leave messages, wait for callbacks, follow up again takes additional effort and energy many simply don’t have.  We take the stress out of the process for you.
  • You will receive full weekly reports updating you on the progress of the project. That means more time to work on the things you need to.

A short-list of potential partners

  • As we work through the list of prospects, some organisations will naturally rule themselves out. At the end of the project, you will be given with a short-list of highly aligned prospects that match your criteria for partnerships on as many levels as possible.

A hyper-tracked process              

  • We do it for you.  From understanding your objectives to researching, contacting and short-listing potential partners, we work without distraction to ensure that this process is done as quickly as effectively as possible.

Duration

Approx 8-10 weeks

Investment

$8,950 (+GST)

(Plus travel costs from the Gold Coast if applicable.)

Get Started Now

Email Abby to set up a free discovery session.

Let’s work together to find your perfect charity partners.

We will fast track the process by helping you identify the causes that would be great to work with, research the alignment, and shortlist potential partners for you.

What we give

1/2 day workshop (In-house or Zoom)

This will cover:

  • Latest research, trends and shifts in corporate/cause-related partnerships,
  • Your current and future marketing/CSR goals,
  • Understanding what you’ve already tried (what worked and what didn’t)
  • Identifying your strengths as a partner to a charity,
  • What you are looking for in potential cause-related partners, and
  • What makes certain charities or events a better option to approach and why.

Step-by-step resources

Our resources:

  • make the process of identifying your ideal charity partners quick and painless.
  • allow you to effortlessly see where the alignment lies for your brand.
  • help you identify who the best organisations are to approach and WHY.
  • assist you to assess sponsorship approaches you are already receiving from the sector against your specific needs.
  • can be used again and again in the future as your needs change, your partnerships refine and your brand evolves.

 Unique insights

  • We are experts in our field. We have been in this space for more than a decade and we love what we do.
  • We will share with you formal research as well as vital intel we’ve gained to help give a competitive advantage AND do good in the world!

Expert assistance

  • We work alongside you to create a list of partners that will take your charity partnerships portfolio from forming to high performing!

What you get

A list of highly aligned organisations

  • Our workshop, unique insights and resources will provide everything you need to create a list of causes that are fully aligned with your goals.

A fast-tracked process  

  • Our work together will fast track your success.
  • We help you understand where to find the alignment with potential partners and how to work more closely with them.
  • We help you identify what your cause-related partners need and what key things to look for in the right partner for your business.

Duration

Approx 4-6 weeks

Investment

$3,950 (+GST)

(Plus travel costs from the Gold Coast if relevant.)

Get Started Now

Email Abby to set up a free discovery session.

AUDIT YOUR PARTNERSHIPS

Are your charity partners
on the same page?

WE CAN HELP YOU MAXIMISE YOUR PARTNERSHIPS

What would it cost your brand if you lost one of your charity partners?

Now, imagine what it would cost one of your charity partners to lose you.

Whilst globally,  sponsorship spending is on the increase, according to IEG, nearly 60% of companies are looking to cull underperforming sponsorships.

Can you relate to the #1 thing brands want help with the most?

Measuring their sponsorships.

Nearly 50% of sponsorship managers say they wish their partners would provide fulfilment reports.

Are you satisfied with your current charity partnerships?

Do they treat you like part of the family and engage in regular communication?

Or do you only hear from them at renewal time?

Do you know what you’re looking for from your partners when you talk about ROI, ROO, ROE and so on?

Because if you don’t, then they won’t either.

Our Done For You and Done With You programs can help you run a health check on your partnerships and offer solutions for the way forward.

We work with you to identify the issues and outcomes you want to achieve and work with you and your partners to find the solutions.

Perhaps you can see your charity partners are struggling to fulfil their end of the bargain?

Perhaps there are things they don’t feel they can tell you or things that you’d rather not burden them with?

It can be easier than you think to find yourself at an impasse with a partner.  The relationship feels stuck, it’s just not performing the way it should and you’d like a little help.

What we give

1-day workshop for you and your charity partner (In-house)

This will cover:

  • The current state of affairs, including what’s working and what’s not,
  • Going back to the beginning and remembering why you teamed up to begin with,
  • Understanding what you’ve both already tried to rectify any issues
  • Identifying each of your strengths as a partner,
  • Identifying what you need from each moving forward, and
  • Creating an agreement with milestones, or an exit strategy.

 Full report

  • After our workshop, we will document the process we worked through including all feedback and agreed action items.
  • This will ensure that your time together was productive, informative and supportive and each party will be kept accountable to the ongoing relationship and fresh goals.

What you get

A renewed partnership

  • If the workshop reveals that there is great work being done and the biggest stumbling block has been around communication (or something else), then any resources and templates that are identified during the workshop will be created and provided to you, to support the growth and sustainability of your partnership.

An exit strategy

  • If the workshop reveals that either one, the other or both partners are ready to move on from the relationship, then we have processes and resources that will help you create a mutually acceptable exit strategy, with minimal collateral damage.

Investment

$7,950 (+GST)

(Plus travel costs from the Gold Coast)

Get Started Now

Email Abby to set up a free discovery session.

Let’s work together to ensure your partnerships meet their agreed outcomes.

Do you find yourself defending your choice of charity partners from one year to the next, or wondering to yourself whether this partnership is actually doing what you hope it’s doing?

After our initial discovery session together, we’ll work with you to create whatever you need to help your charity partnerships go from good to great.

What we give

2-hour discovery session (Zoom)

This will cover:

  • Your current partnerships including what’s working and what’s not
  • Understanding what you’ve already tried to rectify any issues
  • Identifying your strengths as a partner to a charity, and
  • Identifying what you need from your charity partner moving forward.

Step-by-step resources

  • Our resources will make your partnerships hum! Whether it’s a fulfilment report template or annual marketing schedule that you ask them to fill out, or a sponsor satisfaction survey that you ask them to send out, we’ve got a resource to help you.
  • And if we don’t, we’ll create one bespoke, just for you!

What you get

A way to keep your partners accountable

  • Our discovery session and resources will enable you to fully understand where your partnerships strengths and areas of development lie. You will have resources to give them that will keep them accountable to you and create more transparency.

More confidence, more effectiveness                

  • Through our work together you will understand how to work more closely with your current partners or leave a partnership without turning their world up-side-down because you now understand exactly what they need and what to ask.

Investment

$3,950 (+GST)

Get Started Now

Email Abby to set up a free discovery session.

CHOOSE YOUR OWN ADVENTURE

Want something else?

Choose your own adventure

HOW CAN WE HELP?

Need help assessing partnership approaches and shortlisting the prospects?

What about creating a tailored partnerships plan with strategically aligned causes?

Looking for guidance in measurement and tracking your ROI, ROO, ROE?

Something else?

Big or small, city or country, start-up or established, wherever you are on your journey with shared-value, impact, CSR or wanting your marketing budget to do more good in the world, we can help!

Get Started

Email Abby to set up a free discovery session.