For-Profit or For-Purpose?
When your business acts in ways that aligns to the things your customers care about, it can redefine loyalty in ways you can’t imagine. And loyal customers will amplify your brand’s message! If you want to stand out from your competition, work more closely with the charity partners you have or create a plan for how your business can do well AND do good, then you’re in the right place!
For-Purpose organisations (non-profits) have been serving and saving our world for generations. Right now, consumers and employees are demanding that their favourite brands put society’s needs front and centre and start being part of the solution. If you’re looking for ways to unlock the secret of great partnerships, then read on.