Looking for a quick win?
Looking for short, sharp training and templates to give your skills a boost in specific areas?
Check out our on-demand webinars with bonus resources.
Most are only 90 minutes and are accompanied by practical templates to get you the results you need, quickly.
3 SIMPLE STEPS
PLANNING YOUR PARTNERSHIPS STRATEGY
The Swiss Army Knife of Sponsorship Benefits
Are you struggling to work out what to offer your potential corporate partners?
Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
Purpose and Profit - Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
The New Sponsorship Revolution And The Power Of Charity
There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.
How To Get Your Board and CEO To Support Your Sponsorship Efforts
It takes a whole organisation to implement a successful corporate partnership strategy and everyone from your Board, CEO, team and volunteers will need to be involved at some stage of the process! How well does your organisation or event team pull together? As the sponsorship-seeker for your For-Purpose organisation do you feel supported to really dedicate the time you need to seek and secure great partners?
In this webinar, we will be discussing some key issues that will help you raise a hand and get the support you need from both your Board and CEO. Abby will address important issues like, the role of your Board in implementing a philanthropic campaign is well documented, why then is no-one talking about the conflict of interest that exists if they are also your sponsors? There are things that every CEO should know about supporting their fundraisers - how well does your CEO rate?
Non-Profit Sponsorship 101
Are you new to sponsorship?
Do you feel like your skills could do with a refresh?
Are you just not getting traction with potential sponsors but not sure what's going wrong?
Is this the first time you've worked for a For-Purpose organisation or event?
If you've suddenly found yourself in a role where you've been asked to get sponsors (whether you're a fundraiser, volunteer, CEO or Board Director) and feel totally out of your comfort zone, or if you want to take it back to basics and understand how to make a compelling approach to corporate partners, then Non-Profit Sponsorship 101 is for you.
In this webinar, Abby reveals the latest global research to help you understand why sponsorship in the sector is so compelling to the right brands, as well as unpacking the benefits that only organisations that are For-Purpose, For-Passion and For-Social Change can offer their partners.
FINDING YOUR IDEAL PARTNERS
Sponsorship Secrets From Corporate Land
What if you were given the chance to hear from SPONSORS what they are looking for from your For-Purpose organisation or event?
And what if they told you what could be improved about your sponsorship approach as well as the secrets they WANT you to know so you are more successful at connecting with them?
There is amazing abundance to be had with sponsorship, but what elements make up the best sponsorship relationship for a company? Can you give a sponsor what they are looking for without compromising your reputation or morals? The answer is yes - because sponsors are looking for connection. Enhancing your supporter's experience of your organisation or event makes them look good too.
In this webinar, Abby reveals the answers to questions she's been asking companies and brands about their sponsorship habits. Questions that as a sponsorship seeker in the For-Purpose sector, you will want to know the answers to!
Finding Your Next Sponsor In Three Easy Steps
You need sponsorship, and you need it now. Every day that passes is a missed opportunity to get you one step closer to being able to truly maximise your organisation's impact and increase your income.
Do you know what to look for when researching the best companies to invest in your organisation or event?
Do you know the things that would make a brand more likely to say yes to partnering with you? Are you making it too easy for them to say no, without even realising it?
If you're having trouble finding a strong alignment with a potential sponsor, the great news is that the answer lies within easy reach!
In this webinar, Abby gives you three keys you need to find your next corporate partner, and the tools to combine them to ensure that each approach you make to a company is the very best use of your time and theirs.
8 Secret Herbs & Spices of Event Sponsorship
Brands are constantly seeking new avenues and more meaningful ways to connect with their ideal customer. As a sponsorship seeker, do you know the powerful marketing allure your event holds for the right company?
Many events out there looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn't help them truly connect with their customers. Everyone talks about how hard sponsorship is to come by these days, but it's only because they haven't realised that the trend has shifted, and their approaches haven't!
In this webinar, Abby reveals the top benefits a company is seeking by aligning with your event. Knowing these secret 'herbs and spices' will help you add the right ingredients to your sponsorship approach and stay ahead of the trend.
CONNECTING WITH POTENTIAL PARTNERS
From Cold to Sold - The Sponsorship Sales Process
Sponsorship is about relationships... AND it's about sales. Do you need to be a 'salesperson' to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success. (3-part webinar series)
Mastering The Art Of Cold Calling
The right corporate partners can make all the difference to the calibre of the events you run, the programs you deliver, the talent you can attract on staff and most importantly the experience your supporters have of your organisation. How is your sponsorship strategy coming along? Are you having great success or are you challenged by the thought of picking up the phone to build rapport with someone you've never met? Cold calls aren’t only for salespeople. In the For-Purpose sector, cold calling is a highly sought-after skill where the uses are seemingly endless - organising volunteers, lobbying government, dealing with the media, welcoming new supporters, surveying exiting members and asking people for donations. The truth is, you need sponsorship investment, and you need it now. In this webinar, Abby will give you the practical tools, processes and words you need to get on the phone today and be successful at engaging companies to support you.
Creating Stunning Sponsorship Proposals
Proposals absolutely have their place in the sponsorship journey, but there are some key things that every sponsorship-seeker should know. Things that sponsors WANT you to know too!
Knowing the difference between what a proposal is and what it is NOT, as well as what the responsible use of proposals looks like is key if you want to be successful with sponsors.
Everyone wants the perfect proposal - the one that instantly impresses a brand and gets them pick up the phone to make a time to meet. But there are certain things that you need to include and others that are a deal-breaker if you add them to your proposal - do you know which is which?
In this webinar, Abby covers all of this and more as well as the step by step process of creating a stunning proposal that makes it easy for brands to get involved with you.
Sponsorship Negotiations Mastery
Speaking with a company at any stage of the sponsorship process can be terrifying prospect, especially when you're under incredible pressure to get this investment across the line for your organisation or event!
When looking for great corporate partners, somewhere along the way sponsorship-seekers can begin to doubt their value and abilities and become disempowered in their discussions with potential partners. As if somehow potential sponsors have the key to a mysterious lock they can't decode, or as the holder of the purse strings, For-Purpose organisations must resort to accepting scraps or handing everything over on a silver platter. In this webinar, Abby explores real world sponsorship negotiations, drawing on her own experience of dealing with thousands of brands. She outlines the defined stages in negotiations and gives you practical advice and support for becoming wiser in your negotiations and staying true to your own style every step of the way.
How To Create Your Best-Ever Event Proposal
Brands are looking for very specific information in your sponsorship proposal and you have the power to make or break a potentially great relationship in the first few pages without perhaps, even realising it.
The creation and use of a sponsorship proposal must also be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that aren't expecting it is nowadays considered to be a breach of 'sponsorship etiquette'.
Whilst an important element in your journey, the proposal should no longer be considered the main act in your sponsorship story. In this webinar you will learn to avoid the common mistakes that sponsorship-seekers are still making in their approaches, understand how companies view and assess your proposal and discover ways to inject your own creativity (and stand out from other events) to make sure it's your best-ever sponsorship proposal!
Precious Metals and Sponsorship Levels
You get one chance to 'get it right' when you make an approach to a company for sponsorship. It doesn't really seem fair, but the truth is you can't go back to them later on when you realise that you left someone else's name on the proposal, the price wasn't right, or worse, you've created a list of precious metal sponsorship levels that no-one's interested in. The landscape has evolved drastically over the last decade, moving from transactional-based sponsorships to relationship-based partnerships. This means that logo placement and bronze, silver and gold packages are being left behind in favour of much more innovative solutions that create shared value for both partners. There is still some confusion amongst sponsorship-seekers around tailoring something that brands will want. In this webinar, Abby will show you how to move away from the precious metals and really maximise the investment and commitment you can command from your partners.
KEEPING YOUR PARTNERS
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
OTHER INCOME STREAMS
Sponsorship For Fundraising Athletes
Are you an athlete or adventurer (elite, accomplished or simply passionate) raising money for charity?
Do you need help covering your own expenses whilst you are raising awareness for this cause so close to your heart? To help you achieve your fundraising activities, you may want to engage sponsorship. This kind of support can cover your costs in preparing and completing your activity, help you to reach the heights you've envisioned and is completely separate from the funds you raise for your chosen charity!
You don’t need to be elite or even competitive to engage valuable and meaningful sponsorship. The key is to approach the right brands, in the right way, with the right offer. There is absolutely abundance to be made and when you are raising funds for an organisation or cause that you believe in, you need to make sure that you are supported fully to achieve your goals.
Grant-Seeking: The Indispensable Essentials
'Grant-Seeking: The Indispensable Essentials' details the absolute 'must-dos' for best-practice grant-seeking for those new to a grants role in a non-profit organisation or for organisations just beginning to seek grants.
Learn about different types of grants and funder expectations; reasons your grant applications might not be successful; how to get your organisation prepared and ready to apply for and win grants; project planning; writing applications; and next steps after submitting an application, whether it’s successful or unsuccessful.
In this informative, hour-long webinar you'll learn about the essentials of strategic grant-seeking from Jo Garner, Director of Strategic Grants, beginning with the differences and similarities between sponsorships and grants and why you should be considering both in your fundraising strategy.
We know from experience speaking to funders, and helping organisations of all sizes to grants success that a strategic approach to grant-seeking is the only sustainable approach.
The Revenue Generator
There are some powerful, creative and inexpensive ways to provide additional benefits to your corporate partners that will add immense value to their brand and create significant abundance to your organisation. It is well documented that more and more consumers are 'shopping with a conscience' and brands that show their support for charities and promote positive social change are reaping the rewards in terms of both their reputation and profits.
How could your organisation partner with well-aligned brands in such a way that not only creates much greater awareness of your mission and the outcomes you are seeking, but also creates new and untapped revenue streams?
In this webinar Abby explores the benefits and practical implications for your For-Purpose organisation of offering the right brands 'Endorsement' status and 'Proud Supporter' status - two areas that have the potential to transform your performance, maximise your impact and increase your income.