Looking for other ways to work with corporates and diversify your For-Purpose organisations revenue streams?
Endorsing a company’s product or service or allowing them to promote their support of you ‘on pack’ can be a powerful proposition for the right brand. It can also provide your organisation with excellent sources of income, with not alot of work.
There are pros and cons and the ‘Revenue Generator’ webinar and resources below will help you make sense of what the research is saying about the way consumers are shopping, whether offering endorsement or ‘proud supporter’ status to a company might be right for your organisation and how to go about it to make sure that you have everything in place to create successful outcomes for you, the brand you’re endorsing and most importantly, your supporters.
The Swiss Army Knife of Sponsorship Benefits
Not sure what to offer sponsors? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up in a way that would be valuable to them? Companies want new and creative avenues to connect with their target markets, and there are many many ways that you can create purposeful and profitable partnerships with offerings that you may not even have thought of yet! Read More...
Fulfilment Reports and Auditing Your Partnerships
When was the last time you delivered a fulfilment report to your current partners? Did you know that 60% of corporate marketing managers said they are looking to cut under-performing sponsorships in the next year? (sponsorship.com) And the one thing they really want help with? Reporting and measuring their return. If you can't afford to lose one partner, let me show you the end of year processes that will have your sponsors THANKING YOU for such a wonderful year! Read More...
The 90 Day Sponsorship Plan - Idea to Implementation
When I was Business Development Manager for the Australian College of Midwives I struggled to juggle my ever-growing list of responsibilities and to-dos. Even though my remit was to diversify our income streams by seeking and securing sponsors, there were so many competing priorities that it was hard to make time to create a plan. I wish I knew then what I know now and how I could have pulled it all together in a way that allowed me to be most effective with the time, budget and resources I had available. Read More...
Transform Your World of Sponsorship in 6 Easy Steps
Is the lack of support for sponsorship in your organisation making it hard to move forward with partnerships?
Do you feel overwhelmed about the amount that needs to be done in the little time you have available to dedicate to sponsorship?
Are you struggling to work out what benefits a sponsor might be interested in?
Not sure who to approach within a company to speak about sponsorship, or how to go about it?
The Revenue Generator
There are some creative and inexpensive ways to provide additional benefits to your corporate partners that will add immense value to their brand and create significant abundance to your organisation. How could your organisation partner with well-aligned brands in ways that not only creates much greater awareness of your mission and the outcomes you are seeking but also creates new and untapped revenue streams? Read More...