Are you an athlete or adventurer undertaking an epic journey to raise funds for charity?
Whilst you’ve made promises to your chosen charity around helping to raise awareness and funds, you will also be incurring costs whilst you prepare and undertake your activity.
Sponsorship can be a brilliant way to help you cover your costs, reduce your stress and allow you to focus solely on what you need to do.
However, how you look at sponsorship must be more than just trying to get something for free. You will need to take the right approach to engage, maintain and retain sponsorship.
There are simple steps you can take to identify what your sponsorship needs are, who you can obtain sponsorship from and what you have to offer them in return which makes it a great opportunity for companies to jump on board and sponsor you.
The Swiss Army Knife of Sponsorship Benefits
Not sure what to offer sponsors? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up in a way that would be valuable to them? Companies want new and creative avenues to connect with their target markets, and there are many many ways that you can create purposeful and profitable partnerships with offerings that you may not even have thought of yet! Read More...
Fulfilment Reports and Auditing Your Partnerships
When was the last time you delivered a fulfilment report to your current partners? Did you know that 60% of corporate marketing managers said they are looking to cut under-performing sponsorships in the next year? (sponsorship.com) And the one thing they really want help with? Reporting and measuring their return. If you can't afford to lose one partner, let me show you the end of year processes that will have your sponsors THANKING YOU for such a wonderful year! Read More...
The 90 Day Sponsorship Plan - Idea to Implementation
When I was Business Development Manager for the Australian College of Midwives I struggled to juggle my ever-growing list of responsibilities and to-dos. Even though my remit was to diversify our income streams by seeking and securing sponsors, there were so many competing priorities that it was hard to make time to create a plan. I wish I knew then what I know now and how I could have pulled it all together in a way that allowed me to be most effective with the time, budget and resources I had available. Read More...
Transform Your World of Sponsorship in 6 Easy Steps
Is the lack of support for sponsorship in your organisation making it hard to move forward with partnerships?
Do you feel overwhelmed about the amount that needs to be done in the little time you have available to dedicate to sponsorship?
Are you struggling to work out what benefits a sponsor might be interested in?
Not sure who to approach within a company to speak about sponsorship, or how to go about it?
Sponsorship For Fundraising Athletes
Are you an athlete or adventurer fundraising for charity? Do you need help covering your own expenses whilst you are raising awareness for this cause so close to your heart? You don’t need to be elite or even competitive to engage valuable and meaningful sponsorships. The key is to approach the right brands, in the right way, with the right offer. There is abundance to be made and when you are raising funds for an organisation or cause that you believe in, you need to make sure that you are supported fully to achieve your goals. Read More...