As much as people may align with your mission and deeply believe in what you do for your community, sponsorship decisions will not be based on anything emotive or immeasurable.
The truth is companies are looking for opportunities to use their marketing spend in ways that will build the recognition of their brand among their target market, make more sales and strengthen their market share. Unfortunately, many For-Purpose sponsorship approaches never make it past ‘first base’ in their quest to engage corporate interest.
In order for you to have the best chance at success, you will need to include brief details about all the ways you can leverage a sponsor access to your supporters. Including a section in your approach that details how a company can be involved with supporters (who may already be buying their products or services) is essential.