The 5 Laws of Sponsorship Proposals

The 5 Laws of Sponsorship Proposals

I want to share my  5 top tips to make sure your sponsorship proposal is the one that is read above all the others.

  1. SAVE YOUR PRECIOUS TIME – never send out a ‘cold’ proposal without first starting a conversation. You’ll save time, money and heartache if you pick up the phone first and ask questions to discover whether there is a ‘fit’ between your organisations and what this sponsor is looking for from a relationship.
The 5 Laws of Sponsorship Proposals
  1. IT’S NOT ABOUT YOUR NEEDS. You know what you want.  A potential sponsor knows what you want.  You are both on the same page so far.  Make your proposal about how they can become more successful by aligning with you.  Tip:  it’s not about logo overload.  That is, asking for money so you can put their logo all over your website.


  1. A PROPOSAL IS A ‘TASTER’ – a discussion starter. Not the final word on sponsorship with your event or organisation. Make sure you convey the message that you want to dive deeper in conversation once they’ve read your proposal. Consider including a ‘where to from here’ section that opens up the idea for a meeting or follow up call.


  1. AVOID ‘LOGO OVERLOAD’. If all you can offer is logo placement, you have misunderstood the power of the sponsorship relationship.  When you are approaching a big company, they don’t need brand awareness.  Sponsorship should be about connection.  How can you offer a sponsor ways to connect with your community of followers?


  1. GET IT PROFESSIONALLY DESIGNED. Just do it.  Your proposal is competing with untold numbers of other Not-For-Profits, events and marketing opportunities for sponsors.  You’ll want to stand out.  First priority, is to make the content good, then make it look good.
8 Tips To Give Your Sponsorship Strategy A Headstart

If you are thinking about approaching corporate partners to invest in your organisation, don’t move a muscle till you’ve downloaded my free eBook – ‘8 Tips To Give Your Sponsorship Strategy A Headstart’

Let's Go!

Join the conversation that's happening right now in my LinkedIn group!

We’re solving all sorts of sponsorship problems, sharing, brainstorming, and we’d love to welcome you!

The Ultimate Non-Profit and Charity Sponsorship Network

Let's Go!
2016-11-08T05:31:13+00:00By |