There are lots of things that people put into a sponsorship proposal, and there are equally as many things that should not be included!
My first piece of advice is, only send a proposal when you’ve been asked for one. Your proposal is not your best sales tool – you are, so make sure you are not sending out a generic proposal to a brand that you have had no prior dealing with!
Next, try and keep your proposal as short and sweet as you can. Your positioning statement is where the game can be won or lost. Here are some things to think about including:
- This is where you need to sell your organisation – be original, be proud. If you are the only one who does what you do, sing it loud and proud! Remember to watch your language – you are not a charity in need of handouts, you are a valuable marketing partner to the right brand.