If your current sponsorship strategy consists of a generic sponsorship proposal that will go out to all the companies that you are SURE will be interested in partnering with your For-Purpose organisation, charity or event, then STOP!
Let me save you some precious time and effort.
Even if you are doing your research and finding the alignment before you reach out, it can be tough to snag a conversation with a potential sponsor.
Companies are becoming spoilt for choice. There are nearly 700,000 for-Purpose organisations in Australia and New Zealand alone (and we’re talking 10 million world-wide!) and every one of them is looking to diversify their income streams.
I too work as a sponsorship seeker on behalf of For-Purpose organisations and events and I’m constantly asking for feedback from companies as to their preferences, like: