I was recently working on a new piece of work and I found myself passionately tapping away at the keyboard expressing something that I talk about in presentations and workshops, but not something that I often write about. So, I wanted to share my thoughts with you…
The words we use hold energy. A vibration that can impact others when we communicate.
We use words to soothe, to collaborate, to uplift and to weave powerful stories that galvanise people into action in support of our mission.
Some words hold more impact than others.
Did you know that the Latin word for ‘profit’ (profectus) when translated directly, means ‘success’ or ‘progress’?
I bet that you would never consciously describe your amazing organisation as ‘not-for-success’ or ‘not-for-progress’ though?