Despite the way many For-Purpose organisations go about trying to engage corporate support, a fundraiser’s journey must begin with ensuring you have robust internal buy-in on behalf of your Board and CEO, as well as a commitment to fostering an internal culture of ‘commercial acceptance’.
What is ‘commercial acceptance’?
The best way to describe it would be to say your organisation is ‘sponsorship friendly’ or your Board and team has a good sense of business acumen. You understand that sponsorship is a business deal, that sponsorship comes out of a company’s marketing budget and that means you are competing with all of the ways they want to promote their brand.
Corporate partners will be looking to derive a return on their investment, and the benefits of sponsorship are very much a ‘two-way’ street where both parties are more successful as a result of their partnership together.