Cause-Related Partnerships
Workshops for Business
2020: The Year of Impact and Sustainability

Register Now

Cause-Related Partnerships
Workshops for Business
2020: The Year of Impact and Sustainability

Register Now


Consumers and employees everywhere are demanding that their favourite brands stop operating from a place of ‘profit at all costs’ and start becoming part of the solution to the problems our world and communities face. They want brands to support the causes they care about, give them opportunities to give back and make an impact.

More and more brands are realising that they have to ‘develop a social purpose or die’.  How are they doing this?  Many are looking to the United Nation’s Sustainable Development Goals (SDGs) as a lighthouse in stormy seas to help them navigate this journey.

The world of cause-related partnerships is changing.

For-Purpose organisations have so much to offer the right brand, but sometimes they can also be stuck in old habits and mindsets that no longer serve them, like asking for sponsorship in return for logo placement.

This workshop series is about helping your brand understand partnerships from a charity’s point of view (believe me, this will be an eye-opening experience for you), looking more deeply at the United Nation’s SDGs and getting practical with assessing your current partnerships and
working out who your ideal cause-related partners are.

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Register for the first day, or come for both days and get the
full masterclass makeover experience!

(Strictly limited numbers)

It’s time to really get your cause-related partnerships humming!

Charities need to raise money and businesses need to make money.

When both come together in ways that support their combined success and focus on creating positive impact, the results can be transformational for our people, animals and planet!

There are a myriad ways that the for-purpose and for-profits sectors can work together in partnership, and the first steps to working out which models are right for your brand, is to understand how the landscape is changing and to identify your cause-related partnerships sweet spot.

The right charity is a valuable marketing partner and solution provider for your brand, and vice versa.  It’s time to work out where your core business and their core mission intersect!

In this highly interactive and hands-on workshop, Abby will show you how to truly create opportunities for shared value in ways you may never have considered.

We’ll cover:

  • The trends that are shaping successful partnerships and why now is the perfect time to create or audit your cause-related partnerships strategy.
  • The United Nation’s 17 SDGs and how businesses are using them to guide their path to developing a social purpose.
  • Developing your value proposition to the right partner by understanding where a charity’s pain points are and how you can more meaningfully create shared value.
  • The myriad partnership opportunities open to your brand, beyond traditional sponsorship to create cut through, stories, engagement and increased market share.

You’ll learn how to:

  • Re-frame your concept of successful sponsorships and partnerships by looking at the trends that are changing the way they work.
  • Navigate the UN’s SDGs and understand why they are a powerful partnerships tool for your brand to explore.
  • Engage the whole-of-business to create a value proposition that’s unique to your brand and vision.
  • Move beyond traditional sponsorship models and into multi-dimensional partnerships that show your customers and employees your brand is walking the talk on impact and shared value.

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Join in for this masterclass with a twist! 

This full day promises to give you hyper-tracked solutions to the biggest sticking points you are experiencing to creating, implementing or accelerating your cause-related partnerships strategy.

This masterclass is not about you sitting and listening to a facilitator talk about their perspectives on what works and what doesn’t. There are so many moving parts to a great partnerships strategy.  You, your brand and internal culture are unique.  What works for one business, might not be the right fit for yours.

To make this day laser focussed on your needs, each participant will present a 30-minute case on their brand’s charity partnerships strategy.  Don’t have a strategy?  That’s OK, we will help you build a framework and identify who your ideal partners might be and how to approach them.

(Don’t worry, we’ll provide you with a case study template to make the whole process as easy as pie.)

With a maximum of only 10 people in the room, you are guaranteed plenty of time to dive deep into what is going on for you and give you the benefit of not only Abby’s experience, but the broad collective knowledge of everyone in the room.

This day will ensure that you get to sharing your challenges, experience and insights in a highly interactive (and safe space) way that will give you step by step guidance on how to get where you need to go!

What we’ll cover:

  • The specific challenges you may be experiencing in your role.
  • Individual case studies from each masterclass participant.
  • Your content will set the scene for the day, so the clearer you are, the better your results.

What you will come away with:

  • Individualised expert advice
  • Pre-emptive solutions to issues you may not yet have encountered.
  • Invaluable insights from your peers also travelling this road.
  • Strong bonds with like-minded marketing & CSR managers that you can continue to nurture.

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Sydney 7 & 8 April 2020 Beaumont People, Level 29/259 George St, Sydney
Melbourne 5 & 6 May 2020 Cancer Council, 615 St Kilda Rd, Melbourne
Brisbane 26 & 27 May 2020 Flight Centre Travel Group, 275 Grey St, South Brisbane


  • Marketing Manager

  • CEO

  • Business Development Manager

  • Charity Partnerships Manager

  • Senior Brand Manager

  • CSR Manager

  • New to the cause partnerships

  • Community Engagement Manager

  • Sponsorship Manager

  • Brand Manager


‘Great workshop – loved it! Very useful information and so practical! I have a potential sponsor meeting tomorrow and feel more confident about it already!’


‘An exceptional engager of people. Very knowledgeable about her subject, funny and very down-to-earth.’

Arun C

‘Abby’s workshop was very timely with helpful information, as we are just now setting up sponsorships. She is a passionate and inspiring speaker who is easy to listen to and learn from.’


‘I went to Abby’s workshop and texted my GM within the first hour to thank her for sending me – my brain is buzzing! I enjoyed a wonderfully dynamic presenter taking the whole room on a process-focussed day of engaging and retaining corporate sponsorship.’


‘Abby is an energetic, passionate and knowledgeable presenter who connected with her audience. The content of the days’ workshop was highly relevant and inspiring. I would absolutely recommend her teachings.’


‘Just loved the brainstorming and interaction throughout the day. You really understood our personal needs and affirmed that no matter what stage we’re at, it’s never too late to gain these skills.’


‘I can totally recommend Abby as a speaker and resource. She is knowledgeable and entertaining. Probably the most valuable training session I’ve taken part in, in more than 5 years.’


Abby is an energetic, refreshing speaker that offers quality and realistic support and a completely fresh approach to sponsorship. I left feeling motivated and positive about the prospect of future partnership plans.’




$59500+ GST
  • Day One Workshop Only (20 people max)
  • Earlybird pricing end dates / state
  • Sydney : 14th February 2020
  • Melbourne : 29th February 2020
  • Brisbane : 31st March 2020


$89500+ GST
  • Masterclass strictly limited to 10 people
  • Earlybird pricing end dates / state
  • Sydney : 14th February 2020
  • Melbourne : 29th February 2020
  • Brisbane : 31st March 2020



  1. Select your preferred location.

  1. Choose ‘Day One Only’ or ‘Both Days’.
  1. Register to secure your spot!

7-8 April



  1. Choose ‘Day One Only’ or ‘Both Days’.
  1. Register to secure your spot!

5-6 May



  1. Choose ‘Day One Only’ or ‘Both Days’.
  1. Register to secure your spot!

26-27  May




International speaker and one of Australia’s leading corporate partnership advisors to the rich and diverse For-Purpose sector, Abby helps brands and charities unlock the secrets of great partnerships.

Her speciality lies in teaching fundraisers and marketing managers alike to build partnerships that create meaningful and sustainable impact.

It doesn’t matter if you’re volunteering on a committee in your rural town, or working for a global brand – every single one of you is working for change and better outcomes.

In her national workshop series, you’ll be guided through the steps needed to develop a successful partnerships strategy in 2020 and beyond.