The Importance of Measurement in Sponsorship

The Importance of Measurement in Sponsorship

When you land a sponsorship deal, do what you say you’re going to do.  Be trustworthy.

Be ethical and responsible and ensure you also hold your sponsors accountable to what they said they were going to do.

Remind them of the importance of return on investment (ROI), return on objectives (ROO), or the measures they told you were so important during your negotiation phase.

How are THEY measuring the relationship?  You aren’t able to tell them how many widgets they’ve sold as a result of your supporters buying or switching to their brand – it’s THEIR job to tell you that.

The Importance of Measurement in Sponsorship

YOUR job is to measure how often you have put them in front of their target market, detailing what communication channels you used to do so.  Provide them with reports.  Let them know that you are tracking each and every time your community of followers sees their name, hears their messages, enjoys their support.

Together, your collective measurements should create a full picture – one that can be tweaked and massaged to get the best outcome possible for everyone involved, including your supporters!

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2016-11-08T05:31:14+00:00By |