Sponsorship For Fundraising Athletes
Are you an athlete or adventurer (elite, accomplished or simply passionate) raising money for charity?
Do you need help covering your own expenses whilst you are raising awareness for this cause so close to your heart? To help you achieve your fundraising activities, you may want to engage sponsorship. This kind of support can cover your costs in preparing and completing your activity, help you to reach the heights you've envisioned and is completely separate from the funds you raise for your chosen charity!
You don’t need to be elite or even competitive to engage valuable and meaningful sponsorship. The key is to approach the right brands, in the right way, with the right offer. There is absolutely abundance to be made and when you are raising funds for an organisation or cause that you believe in, you need to make sure that you are supported fully to achieve your goals.
Non-Profit Sponsorship 101
Are you new to sponsorship?
Do you feel like your skills could do with a refresh?
Are you just not getting traction with potential sponsors but not sure what's going wrong?
Is this the first time you've worked for a For-Purpose organisation or event?
If you've suddenly found yourself in a role where you've been asked to get sponsors (whether you're a fundraiser, volunteer, CEO or Board Director) and feel totally out of your comfort zone, or if you want to take it back to basics and understand how to make a compelling approach to corporate partners, then Non-Profit Sponsorship 101 is for you.
In this webinar, Abby reveals the latest global research to help you understand why sponsorship in the sector is so compelling to the right brands, as well as unpacking the benefits that only organisations that are For-Purpose, For-Passion and For-Social Change can offer their partners.
Sponsorship Secrets From Corporate Land
What if you were given the chance to hear from SPONSORS what they are looking for from your For-Purpose organisation or event?
And what if they told you what could be improved about your sponsorship approach as well as the secrets they WANT you to know so you are more successful at connecting with them?
There is amazing abundance to be had with sponsorship, but what elements make up the best sponsorship relationship for a company? Can you give a sponsor what they are looking for without compromising your reputation or morals? The answer is yes - because sponsors are looking for connection. Enhancing your supporter's experience of your organisation or event makes them look good too.
In this webinar, Abby reveals the answers to questions she's been asking companies and brands about their sponsorship habits. Questions that as a sponsorship seeker in the For-Purpose sector, you will want to know the answers to!
Finding Your Next Sponsor In Three Easy Steps
You need sponsorship, and you need it now. Every day that passes is a missed opportunity to get you one step closer to being able to truly maximise your organisation's impact and increase your income.
Do you know what to look for when researching the best companies to invest in your organisation or event?
Do you know the things that would make a brand more likely to say yes to partnering with you? Are you making it too easy for them to say no, without even realising it?
If you're having trouble finding a strong alignment with a potential sponsor, the great news is that the answer lies within easy reach!
In this webinar, Abby gives you three keys you need to find your next corporate partner, and the tools to combine them to ensure that each approach you make to a company is the very best use of your time and theirs.
Creating Stunning Sponsorship Proposals
Proposals absolutely have their place in the sponsorship journey, but there are some key things that every sponsorship-seeker should know. Things that sponsors WANT you to know too!
Knowing the difference between what a proposal is and what it is NOT, as well as what the responsible use of proposals looks like is key if you want to be successful with sponsors.
Everyone wants the perfect proposal - the one that instantly impresses a brand and gets them pick up the phone to make a time to meet. But there are certain things that you need to include and others that are a deal-breaker if you add them to your proposal - do you know which is which?
In this webinar, Abby covers all of this and more as well as the step by step process of creating a stunning proposal that makes it easy for brands to get involved with you.
Sponsorship Negotiations Mastery
Speaking with a company at any stage of the sponsorship process can be terrifying prospect, especially when you're under incredible pressure to get this investment across the line for your organisation or event!
When looking for great corporate partners, somewhere along the way sponsorship-seekers can begin to doubt their value and abilities and become disempowered in their discussions with potential partners. As if somehow potential sponsors have the key to a mysterious lock they can't decode, or as the holder of the purse strings, For-Purpose organisations must resort to accepting scraps or handing everything over on a silver platter. In this webinar, Abby explores real world sponsorship negotiations, drawing on her own experience of dealing with thousands of brands. She outlines the defined stages in negotiations and gives you practical advice and support for becoming wiser in your negotiations and staying true to your own style every step of the way.
Go Team! Getting Your Entire Team Enthused About Fundraising
As you know, good governance is central to ensuring that boards and committees are effective at leading the For-Purpose organisation they serve while also meeting their legal and compliance responsibilities. But how do you instil a sense of passion for your cause that translates into your leadership really getting involved in every aspect of the fundraising equation?
Fundraisers cannot work in isolation, apart from being 'people-people', their work touches everyone in their organisation and enables the good work to happen in the community. There's a new way of thinking when it comes to engaging your board (and every level of your organisation in their role in fundraising) and during this webinar Kate will walk you step-by-step through how to transition from the current dominant approach to the emerging paradigm.
Getting your whole team enthused about, and engaged with fundraising is the key to great success and sustainability.
The CEO And The Fundraiser
Every For-Purpose, For-Passion and For-Impact CEO and Board member has a responsibility to the fundraising process. To not only understand it, but be a part of it and support those at the coalface of raising money. In order to do that, they need to understand why donors give, what motivates brands to partner and whose job it is to convince them. Unfortunately for many organisations, there is a missing element in the duty of care given to fundraisers that sees high rates of burnout, low levels of morale and being asked to undertake duties that are not part of the fundraising role. There are certain things that every CEO should know about fundraising, not just understanding how to really add support and guidance, but how their fundraisers add incredible value to the CEO's strategic role and delegation within the organisation.
Grant-Seeking: The Indispensable Essentials
'Grant-Seeking: The Indispensable Essentials' details the absolute 'must-dos' for best-practice grant-seeking for those new to a grants role in a non-profit organisation or for organisations just beginning to seek grants.
Learn about different types of grants and funder expectations; reasons your grant applications might not be successful; how to get your organisation prepared and ready to apply for and win grants; project planning; writing applications; and next steps after submitting an application, whether it’s successful or unsuccessful.
In this informative, hour-long webinar you'll learn about the essentials of strategic grant-seeking from Jo Garner, Director of Strategic Grants, beginning with the differences and similarities between sponsorships and grants and why you should be considering both in your fundraising strategy.
We know from experience speaking to funders, and helping organisations of all sizes to grants success that a strategic approach to grant-seeking is the only sustainable approach.
The Revenue Generator
There are some powerful, creative and inexpensive ways to provide additional benefits to your corporate partners that will add immense value to their brand and create significant abundance to your organisation. It is well documented that more and more consumers are 'shopping with a conscience' and brands that show their support for charities and promote positive social change are reaping the rewards in terms of both their reputation and profits.
How could your organisation partner with well-aligned brands in such a way that not only creates much greater awareness of your mission and the outcomes you are seeking, but also creates new and untapped revenue streams?
In this webinar Abby explores the benefits and practical implications for your For-Purpose organisation of offering the right brands 'Endorsement' status and 'Proud Supporter' status - two areas that have the potential to transform your performance, maximise your impact and increase your income.
How To Create Your Best-Ever Event Proposal
Brands are looking for very specific information in your sponsorship proposal and you have the power to make or break a potentially great relationship in the first few pages without perhaps, even realising it.
The creation and use of a sponsorship proposal must also be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that aren't expecting it is nowadays considered to be a breach of 'sponsorship etiquette'.
Whilst an important element in your journey, the proposal should no longer be considered the main act in your sponsorship story. In this webinar you will learn to avoid the common mistakes that sponsorship-seekers are still making in their approaches, understand how companies view and assess your proposal and discover ways to inject your own creativity (and stand out from other events) to make sure it's your best-ever sponsorship proposal!
8 Secret Herbs & Spices of Event Sponsorship
Brands are constantly seeking new avenues and more meaningful ways to connect with their ideal customer. As a sponsorship seeker, do you know the powerful marketing allure your event holds for the right company?
Many events out there looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn't help them truly connect with their customers. Everyone talks about how hard sponsorship is to come by these days, but it's only because they haven't realised that the trend has shifted, and their approaches haven't!
In this webinar, Abby reveals the top benefits a company is seeking by aligning with your event. Knowing these secret 'herbs and spices' will help you add the right ingredients to your sponsorship approach and stay ahead of the trend.
Precious Metals and Sponsorship Levels
You get one chance to 'get it right' when you make an approach to a company for sponsorship. It doesn't really seem fair, but the truth is you can't go back to them later on when you realise that you left someone else's name on the proposal, the price wasn't right, or worse, you've created a list of precious metal sponsorship levels that no-one's interested in. The landscape has evolved drastically over the last decade, moving from transactional-based sponsorships to relationship-based partnerships. This means that logo placement and bronze, silver and gold packages are being left behind in favour of much more innovative solutions that create shared value for both partners. There is still some confusion amongst sponsorship-seekers around tailoring something that brands will want. In this webinar, Abby will show you how to move away from the precious metals and really maximise the investment and commitment you can command from your partners.