The Swiss Army Knife of Sponsorship Benefits – Live Webinar

The Swiss Army Knife of Sponsorship Benefits

Daily. 10:00am AEST

Are you struggling to work out what to offer your potential corporate partners? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?

2018-01-30T13:11:44+00:00 By |

Fulfilment, audit and reporting – Finish off your sponsorship year in style!

Fulfilment, audit and reporting
- Finish off your sponsorship year in style!

When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors? Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?

2017-11-22T13:00:57+00:00 By |

The 90 Day Sponsorship Plan – Idea to Implementation

The 90 Day Sponsorship Plan - Idea to Implementation

The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.

2017-11-22T13:24:43+00:00 By |

Purpose and Profit – Choosing the Right Corporate Partner

Purpose and Profit - Choosing the Right Corporate Partner

With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.

2017-11-22T13:20:44+00:00 By |

The New Sponsorship Revolution And The Power Of Charity

The New Sponsorship Revolution And The Power Of Charity

There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.

2017-11-22T13:26:45+00:00 By |

From Cold to Sold – The Sponsorship Sales Process (3 webinar series) – Webinar

From Cold to Sold - The Sponsorship Sales Process

Part 1: 23rd August, 2017. 11:00am AEST
Part 2: 6th September, 2017. 11:00am AEST
Part 3: 20th September, 2017. 11:00am AEST

Sponsorship is about relationships... AND it's about sales. Do you need to be a 'salesperson' to be successful at sponsorship? No. But you DO need to understand the principles of selling in order to achieve consistent success. (3-part webinar series - each week for 3 weeks)

2017-11-22T12:44:00+00:00 By |

The Three Sides to Social Impact

FREE WEBCAST - The Three Sides of 'Social Impact'

The US has been tracking consumer attitudes towards business' involvement in social causes for more than 20 years and in that time corporate support for social and environmental issues has exploded. In Australia, our journey into this world has comparatively only just begun, awareness is on the rise and the opportunities are endless and exciting. So how can we truly create good by harnessing the power of consumers, companies and charities?

2017-03-16T16:30:58+00:00 By |

The Non-Profit Guide To Best Practice Sponsorship

FREE WEBINAR -The Non-Profit Guide To Best Practice Sponsorship

There is alot of information available that addresses certain 'points' in the sponsorship journey - like creating a great proposal or cultivating sales skills, but without understanding the rest of the process, you risk making an approach to a potential partner that you can't undo if it doesn't go to plan. If you are a For-Purpose organisation or event, then you are in the right place. Are you aware of the powerful elements that you can bring to your corporate partnerships? There are things that are unique to your cause that makes your sponsorship journey different to any other. Steps that you should follow if you want to create and leverage committed and sustainable partnerships. In this free webinar, Abby will 'unpack' best practice sponsorship and show you that there is absolutely a pathway to success for your organisation, and it does not start with a sponsorship proposal and a list of prospects.

2017-12-11T12:38:55+00:00 By |

How To Get Your Board and CEO To Support Your Sponsorship Efforts

How To Get Your Board and CEO To Support Your Sponsorship Efforts

It takes a whole organisation to implement a successful corporate partnership strategy and everyone from your Board, CEO, team and volunteers will need to be involved at some stage of the process! How well does your organisation or event team pull together? As the sponsorship-seeker for your For-Purpose organisation do you feel supported to really dedicate the time you need to seek and secure great partners? In this webinar, we will be discussing some key issues that will help you raise a hand and get the support you need from both your Board and CEO. Abby will address important issues like, the role of your Board in implementing a philanthropic campaign is well documented, why then is no-one talking about the conflict of interest that exists if they are also your sponsors? There are things that every CEO should know about supporting their fundraisers - how well does your CEO rate?

2017-05-23T18:57:03+00:00 By |

Mastering The Art Of Cold Calling

Mastering The Art Of Cold Calling

The right corporate partners can make all the difference to the calibre of the events you run, the programs you deliver, the talent you can attract on staff and most importantly the experience your supporters have of your organisation. How is your sponsorship strategy coming along? Are you having great success or are you challenged by the thought of picking up the phone to build rapport with someone you've never met? Cold calls aren’t only for salespeople. In the For-Purpose sector, cold calling is a highly sought-after skill where the uses are seemingly endless - organising volunteers, lobbying government, dealing with the media, welcoming new supporters, surveying exiting members and asking people for donations. The truth is, you need sponsorship investment, and you need it now. In this webinar, Abby will give you the practical tools, processes and words you need to get on the phone today and be successful at engaging companies to support you.

2017-05-23T18:53:53+00:00 By |

Sponsorship Foundations Program

The Sponsorship Foundations Program

The Sponsorship Foundations Program is a 16 module course based on the principles of best practice sponsorship that takes For-Purpose organisations through the vital steps involved in planning, finding, connecting with and keeping corporate partners. Our experience working with organisations and events like yours has helped us determine the 16 best practice steps involved in achieving partnership success. These 16 steps make up the Sponsorship Foundations Program.

2017-05-25T15:10:43+00:00 By |