Sponsorship Secrets From Corporate Land

What if you were given the chance to hear from BRANDS about what they are looking for from their sponsorships?

And what if they told you what could be improved about your sponsorship approach as well as the secrets they WANT you to know so you are more successful at connecting with them?

In this webinar, I reveal the answers to the questions I’ve been asking brands about their sponsorship habits. Answers that will help you bring in more sponsorship income!


In this webinar, Abby will reveal the answers to some of the tough and probing questions she has been asking senior executives from some of Australia’s largest companies to expose the secrets that will allow you be more successful at sponsorship.

What You’ll Learn

  • What does sponsorship mean for your company?

  • What things affect your company’s ability to spend money on sponsorship?

  • What are the biggest challenges you face when activating/implementing a sponsorship?

  • Have you found any challenges in partnership with the for-purpose sector?

  • What are the most common mistakes that for-purpose organisations (including events, charities, sporting groups) make when seeking sponsorship?

  • What are the top five things that charities could do to increase their chances of succeeding at sponsorship?

  • What is one idea about making a successful approach to your company that you’re willing to give away for free?

  • How does your company measure sponsorship?

  • When thinking about ROI vs ROO, what’s the difference for your company?

  • Do you have any advice for not-for-profit sponsorship seekers, in general?

  • Can you describe the best sponsorship relationship/approach/proposal you’ve experienced and what made it so great?

  • And much, much more!

What You’ll Get

  • Access to the Sponsorship Health Check


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.


Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.