Sponsorship Negotiations Mastery

Negotiating with sponsors can be daunting if you are inexperienced or out of practice. It can be daunting even when you ARE experienced – let’s face it, there’s a lot riding on the outcome of each and every sponsorship meeting!

Not many people enjoy the process of negotiating a sponsorship deal, but there are ways to make the whole process not just more enjoyable but successful!


In this webinar Abby will reveal why making a great connection with sponsors must go beyond having a good phone rapport or understanding their needs.  She will take you through the different stages involved in sponsorship negotiation and show you how to avoid the pitfalls, and be empowered throughout the process.

What You’ll Learn

  • Save yourself time by asking the right questions to gauge your sponsor’s interest
  • Arm yourself with the right information BEFORE the meeting
  • Discover what sponsors are looking for from an alignment with your For-Purpose organisation
  • Properly communicate the benefits of being associated with you
  • Tips for managing the meeting and dealing with nerves
  • Navigate interactions and meetings to ensure that what THEY want and what YOU want creates the best outcome for everyone, including sailing through the little games that they sometimes play!
  • Closing the deal – powerfully asking for what you want in a variety way that suits your style and doesn’t make you sound ‘salesy’

What You’ll Get

  • Sponsorship Call Tracker template

  • Sponsorship Research Tracker template


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.

Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.