Sponsorship Negotiations Mastery

Speaking with a company at any stage of the sponsorship process can be a bit nerve-wracking, especially when you’re under pressure to get this deal across the line ASAP!

Somewhere along the way, sponsorship-seekers can begin to doubt their value and abilities and become dis-empowered as they get further into partnerships discussions. It can feel like brands have the key to a mysterious lock that can’t easily be decoded, or because they hold the purse strings, we must resort to accepting scraps or handing everything over on a silver platter.


In this webinar, I explore real-world sponsorship negotiations, drawing on my own experience of dealing with thousands of brands, and give you practical advice for becoming a more skilled negotiator whilst staying true to your own style every step of the way.

What You’ll Learn

  • Save yourself time by asking the right questions to gauge your sponsor’s interest
  • Arm yourself with the right information BEFORE the meeting
  • Discover what sponsors are looking for from an alignment with your For-Purpose organisation
  • Properly communicate the benefits of being associated with you
  • Tips for managing the meeting and dealing with nerves
  • Navigate interactions and meetings to ensure that what THEY want and what YOU want creates the best outcome for everyone, including sailing through the little games that they sometimes play!
  • Closing the deal – powerfully asking for what you want in a variety way that suits your style and doesn’t make you sound ‘salesy’

What You’ll Get

  • Sponsorship Call Tracker template

  • Sponsorship Research Tracker template


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.

Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.