Purpose and Profit – Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
It’s no longer about sponsorships that offer logo placement. There are so many richer ways that the corporate and non-profit sectors can work together. Companies are not only open to creating deeper partnerships with organisations, they are actively seeking them. Why? Because it’s good for business.
Creating partnerships that focus on positive social, environmental and animal welfare outcomes are avenues where both parties do social good, learn to depend on each other and reap huge benefits. It can be the perfect relationship, purpose and profit! But there are vital elements that you need to know to ensure you are targeting the right partners and assessing their ability to support the great work your organisation does.
In this hands-on webinar, we will look at how to move beyond traditional sponsorship models and into long-term partnerships that truly create opportunities for shared value and abundance.
What You’ll Learn
In this webinar Abby will cover:
why now is the perfect time to create corporate partnerships for your organisation;
the elements you can incorporate into an abundant partnership;
how to assess the best potential partner;
some important considerations in choosing the ideal partner;
how to get the alignment right;
how to help companies help you; and
how to work with your new partners – it’s all about creating social impact through fundraising.
What You’ll Get
In this webinar you will receive:
Resource – Perfect Partnership Compatibility Index Template
Unlimited access to this webinar on-demand.
Is This Webinar For You?
It is if you are a business development or marketing manager, fundraiser, sponsorship seeker, CEO, Board Director, volunteer or involved in seeking corporate partners for your event or For-Purpose organisation.
My singular focus is to help you become a better fundraiser. It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.
I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.