If you are involved with an organisation or event that is For-Purpose, For-Passion and For-Social Change and you are not taking advantage of the opportunity to approach companies and let them know how you can help THEM reach more people AND benefit the community (by supporting your organisation) then you are missing out.
This may sound counter-intuitive – why would you be focusing on a companies needs, when you are the one that needs funding?
Stick with me here, because there is tonnes of research that reveals how charities, associations and amazing causes like yours are leading the way in which Generation X and the Millennials choose the products and services that they buy.
What this means for companies trying to generate ever larger profits, is that there is a strong business case to be made by partnering with a charity and then leveraging the relationship. Partnerships like this motivates a company’s staff and builds pride, differentiates brand awareness, builds trust, enhances corporate reputation, provides emotive content for social media – all this from partnering with an organisation just like yours!
So what does this mean for you? Read more below…