Non-Profit Sponsorship 101

New to sponsorship? New to the sector?

Could your skills could do with a refresh?

Are you just not getting traction with potential sponsors but not sure what’s going wrong?

If you’re in a role where you’ve been asked to get sponsors (whether you’re a fundraiser, volunteer, CEO or Board Director) and feel totally out of your comfort zone, or if you want to take it back to basics and understand how to make a compelling approach to corporate partners, then Non-Profit Sponsorship 101 is for you.

Join me now as I reveal the latest global research to help you understand why sponsorship in the sector is so compelling to the right brands, as well as unpacking the benefits that only organisations that are For-Purpose, For-Passion and For-Social Change can offer their partners.


This webinar provides a high level overview of the basics of sponsorship in the For-Purpose sector, including what your role as sponsorship seeker is and how you can fast track your success by understanding the cornerstones of sponsorship for Non-Profits from the outset.

What You’ll Learn

  • What sponsorship is, what it’s not and why you need a different mindset from donations
  • What companies are looking for from a sponsorship deal with you
  • Why sponsors says no
  • The most coveted benefits that your organisation can offer to make sponsors want to partner with you

What You’ll Get

  • Ebook – 5 Myths of Non-Profit Sponsorship
  • Ted Talk – Dan Pallotta – The way we think about charity is dead wrong

  • CSAE video – What is the Board’s job?

  • CSAE video – What is an association?


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

Are You Already A Member?

Login in now to register for this webinar.

Forgot Password?


If you have any questions about the webinar or the Fundraising Academy, please contact us via email.


Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.