Mastering The Art Of Cold Calling

The right corporate partners can make all the difference to the calibre of the events you run, the programs you deliver, the talent you can attract on staff and most importantly the experience your supporters have of your organisation.

Are you challenged by the thought of picking up the phone to build rapport with someone you’ve never met?

Cold calls aren’t only for salespeople. Actually, it’s a highly sought-after skill! The uses are seemingly endless – organising volunteers, lobbying government, dealing with the media, welcoming new supporters, surveying exiting members and asking people for donations.

In this webinar, I give you the practical tools, processes and scripts to use when you reach out to potential partners.

What You’ll Learn

  • harness the power of curiosity – sponsors want you to ask them what they want!
  • craft the right message for the right potential sponsor
  • be armed with the answers to a sponsor’s questions, before they even get to ask them
  • drop into the right mindset and get on with what you need to do
  • develop the right tools to find, engage and close the right partnership opportunities for your For-Purpose organisation or event

What You’ll Get

  • 8 Easy Steps To Turn Cold Calls Into Sponsors For Your Non-Profit eBook
  • Cold calling scripts
  • Sponsorship Call Tracker template


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.


Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.