How To Create Your Best-Ever Event Proposal

Brands are looking for very specific information in your sponsorship proposal and it has the power to make or break a potentially great relationship in the first few pages without even realising it.

The creation and use of a sponsorship proposal must also be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that aren’t expecting it is nowadays considered to be a breach of ‘sponsorship etiquette’.

Whilst it can have a place in your journey, the proposal should no longer be considered the main act in your sponsorship story.


In this webinar you will learn to avoid the common mistakes that sponsorship-seekers are still making in their approaches, understand how companies view and assess your proposal and discover ways to inject your own creativity (and stand out from other events) to make sure it’s your best-ever sponsorship proposal!

What You’ll Learn

  • What sponsors are looking for from your proposal
  • What the key elements of a compelling proposal are
  • How to create your unique marketing story
  • How to communicate the benefits of being associated with you
  • The correct use of images
  • Including the right testimonials
  • Creating a tailored covering email

What You’ll Get

  • 7 proposal tips to successful event sponsorship ebook


  • Registration for this webinar
  • Access to webinar resources
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

Are You Already A Member?

Login in now to register for this webinar.

Forgot Password?


If you have any questions about the webinar or the Fundraising Academy, please contact us via email.


Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.