7 Proposal Tips To Successful Event Sponsorship
Fact # 1: Nobody wants to host, run or be associated with a mediocre event that didn’t quite ‘hit’ the mark.
Fact # 2: Hosting an event can involve significant costs.
Fact # 3: Sponsors participate in events with the intention of making measurable financial returns.
Fact # 4: Bronze, Silver and Gold sponsorship packages are no longer trending.
Fact # 5: Sponsors want audience engagement opportunities.
Now that we’ve got those few essentials out of the way, it’s time to focus on how to make your next event the most highly sponsorable EVER!
As competition for event sponsorship investment reaches boiling point, successful sponsorship seekers know that companies and brands require more detailed demographic data about your audience (and how they can interact with them!) to prove that your supporters are indeed their target market.
With millions of events, festivals, conferences and conventions being hosted in Australia each year, it’s time to start creating amazing proposals that sponsors REALLY WANT TO SEE!
Throughout the 7 tips to event proposal perfection eBook we will use a real-life event sponsorship proposal as our guide and deconstruct it step-by-step, page-by-page to help you understand why certain aspects have been incorporated and what you should consider including in your proposal to help you create your own event masterpiece!
My singular focus is to help you become a better fundraiser. It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.
I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.