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Daily. 10:00am AESTAre you struggling to work out what to offer your potential corporate partners? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
Purpose and Profit - Choosing the Right Corporate Partner
With global spending on corporate partnerships set to exceed all other types of marketing spend over the next 12 months*, opportunities abound for non-profits to create shared value and meaningful relationships with well aligned companies.
The New Sponsorship Revolution And The Power Of Charity
There are new rules of etiquette in the world of successful sponsorship, and they are all about creating a partnership between two like-minded organisations. Finding ways to work more deeply with brands where your core mission and their core business intersect is the secret to success. There has never been a better time to focus your efforts on the corporate sector, as consumers around the world are demanding that companies stop focussing on 'profit at all costs' and start becoming a 'force for social good'. It's time to teach brands the power of charity.