New reports are saying that sponsorship is the fastest growing form of marketing in some countries, yet there is still very much room for improvement, especially in the events industry.
Sponsorship, done well, can offer well aligned brands exclusive and unlimited opportunities to broaden their competitive advantage by increasing their credibility, image, and prestige in working alongside events that attract their target market. Yet, as with any marketing practice it will continue to evolve and be refined over the years. The sponsorship landscape has reinvented itself over the last decade and many event sponsorship-seekers have not yet made the move from transactional-based sponsorship offerings to the new relationships-based paradigm.
Want to learn how your event, conference or festival can stand out from the crowd and attract great sponsors and avoid the most common mistakes that sponsorship-seekers make when approaching a brand?
Check out courses below!
Daily. 10:00am AESTAre you struggling to work out what to offer your potential corporate partners? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.
How To Create Your Best-Ever Event Proposal
Brands are looking for very specific information in your sponsorship proposal and you have the power to make or break a potentially great relationship in the first few pages without perhaps, even realising it.
The creation and use of a sponsorship proposal must also be accompanied by an understanding that (even if it has worked for you in the past) cold proposals sent out to a list of companies that aren't expecting it is nowadays considered to be a breach of 'sponsorship etiquette'.
Whilst an important element in your journey, the proposal should no longer be considered the main act in your sponsorship story. In this webinar you will learn to avoid the common mistakes that sponsorship-seekers are still making in their approaches, understand how companies view and assess your proposal and discover ways to inject your own creativity (and stand out from other events) to make sure it's your best-ever sponsorship proposal!
8 Secret Herbs & Spices of Event Sponsorship
Brands are constantly seeking new avenues and more meaningful ways to connect with their ideal customer. As a sponsorship seeker, do you know the powerful marketing allure your event holds for the right company?
Many events out there looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn't help them truly connect with their customers. Everyone talks about how hard sponsorship is to come by these days, but it's only because they haven't realised that the trend has shifted, and their approaches haven't!
In this webinar, Abby reveals the top benefits a company is seeking by aligning with your event. Knowing these secret 'herbs and spices' will help you add the right ingredients to your sponsorship approach and stay ahead of the trend.