Corporate Social Responsibility
What is ‘Corporate Social Responsibility’?
Often abbreviated to ‘CSR’, the term broadly refers to a company’s efforts to improve society in some way by undertaking initiatives that help take responsibility for its effects on environmental and social well-being.
These efforts can range from donating money to For-Purpose organisations like you, engaging in cause-related marketing campaigns to implementing environmentally-friendly policies in the workplace.
CSR is important for companies, the For-Purpose sector, and employees alike.
Corporate social responsibility is not a mandated practice in many countries and instead, is something extra that companies do to improve their local and global communities.
CORPORATE SOCIAL RESPONSIBILITY COURSES COMING SOON!
Daily. 10:00am AESTAre you struggling to work out what to offer your potential corporate partners? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up?
Fulfilment, audit and reporting
When was the last time you delivered an ROI (return on investment) or fulfilment report of some kind to your current sponsors?
Have you ever surveyed them to see how they are enjoying the experience of being associated with your organisation, programs, or events?
- Finish off your sponsorship year in style!
The 90 Day Sponsorship Plan - Idea to Implementation
The thing I found most challenging in my non-profit business development role was juggling my ever growing list of responsibilities and to-do's. Even though my core directive was diversifying our income streams by seeking and securing corporate partners, there were so many competing priorities that it was hard to focus and STAY focussed long enough to create a plan.