Lesson 1 – Creating Board Commitment To Corporate Sponsorship

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Welcome to Lesson One of the Sponsorship Foundations Program!

Throughout this online lesson we will be looking at the importance of engaging the support of your CEO and Board of Directors before embarking upon creating and implementing a corporate sponsorship strategy for your non-profit organisation.

The truth is, if you don’t have internal buy-in and backing at the highest levels of your organisation, you are not ready to commence seeking and engaging corporate sponsors, and any long-term strategy that you are looking to implement will be doomed to fail.

So, let us get started on supporting you to understand what your Board needs to know, and how to get them excited about welcoming your first sponsors!



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