Corporate Social Responsibility
What is ‘Corporate Social Responsibility’?
Often abbreviated to ‘CSR’, the term broadly refers to a company’s efforts to improve society in some way by undertaking initiatives that help take responsibility for its effects on environmental and social well-being.
These efforts can range from donating money to For-Purpose organisations like you, engaging in cause-related marketing campaigns to implementing environmentally-friendly policies in the workplace.
CSR is important for companies, the For-Purpose sector, and employees alike.
Corporate social responsibility is not a mandated practice in many countries and instead, is something extra that companies do to improve their local and global communities.
CORPORATE SOCIAL RESPONSIBILITY COURSES COMING SOON!
The Swiss Army Knife of Sponsorship Benefits
Not sure what to offer sponsors? Is it because you can't think of a single thing that you could propose that might be of value to them, or any there just too many things going on in your organisation that you don't know how to package it all up in a way that would be valuable to them? Companies want new and creative avenues to connect with their target markets, and there are many many ways that you can create purposeful and profitable partnerships with offerings that you may not even have thought of yet! Read More...
Fulfilment Reports and Auditing Your Partnerships
When was the last time you delivered a fulfilment report to your current partners? Did you know that 60% of corporate marketing managers said they are looking to cut under-performing sponsorships in the next year? (sponsorship.com) And the one thing they really want help with? Reporting and measuring their return. If you can't afford to lose one partner, let me show you the end of year processes that will have your sponsors THANKING YOU for such a wonderful year! Read More...
The 90 Day Sponsorship Plan - Idea to Implementation
When I was Business Development Manager for the Australian College of Midwives I struggled to juggle my ever-growing list of responsibilities and to-dos. Even though my remit was to diversify our income streams by seeking and securing sponsors, there were so many competing priorities that it was hard to make time to create a plan. I wish I knew then what I know now and how I could have pulled it all together in a way that allowed me to be most effective with the time, budget and resources I had available. Read More...
Transform Your World of Sponsorship in 6 Easy Steps
Is the lack of support for sponsorship in your organisation making it hard to move forward with partnerships?
Do you feel overwhelmed about the amount that needs to be done in the little time you have available to dedicate to sponsorship?
Are you struggling to work out what benefits a sponsor might be interested in?
Not sure who to approach within a company to speak about sponsorship, or how to go about it?