8 Secret Herbs & Spices of Event Sponsorship

Brands are constantly seeking new avenues to connect with their target markets. As a sponsorship seeker, do you know the powerful marketing allure your event holds for the right sponsor? In this webinar, Abby will reveal the top 8 benefits a company is seeking by aligning with your event. Knowing these ‘secret herbs & spices’ will help you add the right ingredients to your sponsorship approach so that you can differentiate yourself from your competitors and be so much more successful at securing sponsors.

What You’ll Learn

  • How companies use sponsorship to their advantage
  • What access points companies are seeking when they get involved with your event
  • To leverage ‘exclusivity’ to your advantage
  • Why a sense of ‘connection’ is so important to a sponsor
  • How you can provide a company with attractive research opportunities into their target market
  • To clearly explain the benefits of the warm relationship you have with your delegates
  • How to measure the sponsorship relationship
  • To take back your power in negotiations around measurement and ROI


  • Registration for this webinar
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.

Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.