8 Secret Herbs & Spices of Event Sponsorship

Brands are constantly seeking new avenues and more meaningful ways to connect with their ideal customer. As a sponsorship seeker, do you know the powerful marketing allure your event holds for the right company?

Many events out there looking for sponsorship are still using logo placement, precious metal sponsorship packages, trade booths and exhibition space as their main benefits, but companies are moving away from the way sponsorship has traditionally been done because it doesn’t help them truly connect with their customers. Everyone talks about how hard sponsorship is to come by these days, but it’s only because they haven’t realised that the trend has shifted, and their approaches haven’t!

In this webinar, I reveal the top benefits a company is seeking by aligning with your event. Knowing these secret ‘herbs and spices’ will help you add the right ingredients to your sponsorship approach and stay ahead of the trend.

What You’ll Learn

  • How companies use sponsorship to their advantage
  • What access points companies are seeking when they get involved with your event
  • To leverage ‘exclusivity’ to your advantage
  • Why a sense of ‘connection’ is so important to a sponsor
  • How you can provide a company with attractive research opportunities into their target market
  • To clearly explain the benefits of the warm relationship you have with your delegates
  • How to measure the sponsorship relationship
  • To take back your power in negotiations around measurement and ROI


  • Registration for this webinar
  • Limited replay option
  • Access to online forum
  • Normal Price $195
  • .

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If you have any questions about the webinar or the Fundraising Academy, please contact us via email.

Abby Clemence

Abby Clemence

My singular focus is to help you become a better fundraiser.  It is critical that the for-profit and for-purpose sectors come together in partnership so that we can tackle the global social and environmental issues we are all concerned about.

I founded Infinity Sponsorship with this purpose in mind, and bring 25 years in marketing, sales, adult education, communications, event management and corporate / cause-related partnership experience to organisations to help them transform their performance, maximise their impact and increase their income.