Mastering The Art Of Cold Calling
We all know that the right corporate partners can make all the difference to the calibre of the events you run, the programs your organisation delivers and the kind of talent you can attract on staff.
It begs the question, are you experiencing wild success at attracting sponsors or are you or your team challenged by the thought of picking up the phone to build a relationship with a company that you may share an alignment with?
Cold calls aren’t only for salespeople. Everyone has been in a situation where they’ve had to contact someone new, either personally or professionally, and they just can’t pick up the phone. In the For-Purpose sector, cold calling is a highly sought-after skill especially when organising volunteers, lobbying government, dealing with the media, welcoming new supporters, surveying exiting members, asking people for donations – the uses are endless!
In this webinar Abby will cover cold calling in sponsorship and share the 8 weapons that you can add to your sponsorship arsenal that will unquestionably increase your chances at engaging and securing great partners.
Once you understand the ‘secret sauce’ that corporate partners are looking for when you make an approach to them, you can transform your organisation from a charity in need of funding, to the valuable marketing partner that you truly are.
harness the power of curiosity – sponsors want you to ask them what they want!
craft the right message for the right potential sponsor
be armed with the answers to a sponsor’s questions, before they even get to ask them
drop into the right mindset and get on with what you need to do
develop the right tools to find, engage and close the right partnership opportunities for your For-Purpose organisation or event
Abby Clemence, Founder of Infinity Sponsorship is passionate about helping For-Purpose organisations, charities and events navigate the vital mindset shift from being a charity in need of handouts to understanding an organisation’s pivotal role as a valuable marketing partner to the right company. Her strategies are being used throughout the Sector in organisations both large and small to create outstanding relationships that foster sustainability, growth, influence and support of the communities they serve.
If you have any questions or issues, please contact us on email@example.com. We’re here to get you on your way!