Infinity Sponsorship specialises in aligning your not-for-profit (NFP) association with corporate organisations based on a commercial investment, creating a win/win/win situation. Your NFP wins by getting money to invest back into your association; the sponsor wins by being able to sell more products or services as a result of their alliance with you; and your stakeholders and members win because they enjoy the increased service and benefits of being associated with you.
Many NFPs do not understand the true nature of their appeal to corporate partners. Engaging in seeking sponsorship supports you to transform the vision of your organisation as a charitable cause that needs funding, to seeing yourself as a valuable marketing partner.
Abby is delighted to be speaking at the upcoming 2013 Associations Forum Conference in Sydney this 16-17 July. This year I will be presenting a case study with two of my current clients – Sports Medicine Australia and the Australian Resident Accommodation Manager’s Association. ‘CASE STUDY - Implementing a successful corporate partnership strategy – the lived experience of two Australian Associations’.
Ever wondered what questions you should ask before hiring a sponsorship broker? Well, here’s a great cheat sheet for some of the things you should consider!
Check out our latest article! ‘Managing Sponsor's Expectations’